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Salary: USD 150,000 - 180,000 / annual
Garner Health is transforming the U.S. healthcare system by partnering with employers to identify top-performing doctors and steer members to higher-quality care. The company uses 550+ proprietary clinical metrics across 80+ specialties on a dataset of 320M+ patients, delivering better care and lower costs. In five years, Garner has helped 2.5 million people access higher-quality care and saved $1B in healthcare costs.
You will join as Senior Manager, Demand Generation, reporting directly to the VP of Demand Generation. You will own the strategy, campaigns, and qualified pipeline for Garner's health insurance broker channel—a critical audience of trusted advisors who shape employer benefits decisions.
Key responsibilities:
- Design and launch multi-channel campaigns targeting health insurance brokers and own the qualified pipeline they generate
- Build quarterly campaign strategy including broker segmentation, offers, and messaging
- Partner with paid, organic, web, and digital channel owners to execute campaigns from brief through readout
- Develop the broker lifecycle from first touch through activation and retention
- Collaborate with Sales and BDR teams to design effective campaigns and ensure smooth lead handoff
- Measure channel and campaign performance to guide investment decisions
- Apply AI-enabled approaches to build scalable marketing systems
The role operates at the intersection of AI and healthcare reform, with real ownership and autonomy. You'll work alongside mission-driven, high-performing teams in a fast-paced, high-growth environment.
Requirements:
- 6+ years of B2B demand generation, growth, or integrated marketing experience with direct accountability for pipeline
- Track record building and scaling multi-channel campaigns and demand generation programs
- Experience marketing complex products to sophisticated buyers
- Strong command of funnel mechanics: attribution, conversion rates, cost per acquisition, pipeline-to-spend
- Fluency applying AI to build scalable marketing systems and programs
- Channel partner or partner marketing experience is a strong plus
- Experience in fast-paced or high-growth environments is a strong plus
