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Salary: USD 150,500 - 215,000 / annual
Zscaler is seeking a Senior Manager, Content & Operations, Global Customer Advocacy to lead the scale and impact of customer advocacy initiatives through AI-powered innovation, strategic content development, and third-party customer validation. This role reports to the Senior Director in Revenue Marketing and is responsible for driving adoption and optimization of AI-driven solutions, amplifying customer proof points across cross-functional workflows, and strengthening market credibility through customer reviews and analyst engagement.
Key responsibilities include:
- Leading adoption, integration, and continuous optimization of AI-powered customer advocacy tools (Customer Story Agent), embedding customer proof points into cross-functional workflows to increase accessibility and operational efficiency
- Executing global enablement initiatives to accelerate AI adoption, establishing measurement frameworks, and tracking productivity gains and business outcomes
- Developing strategic customer content aligned with core solution priorities, partnering with cross-functional marketing teams to fuel integrated campaigns and amplify customer success stories
- Strengthening third-party customer validation by leading Gartner Peer Insights strategy, establishing review recruitment programs, and integrating customer feedback into marketing content
- Supporting strategic analyst engagement by partnering with Analyst Relations and regional advocacy teams to fulfill customer reference requests and facilitate participation in key industry events
The ideal candidate brings innovation and technological fluency, acts with ownership and bias for action, is data-driven in decision-making, collaborates effectively across functions, and thinks strategically about scaling operations to support global growth.
REQUIREMENTS:
- 7+ years of experience in customer marketing/advocacy, content strategy, product marketing, marketing operations, or related disciplines within a B2B technology environment
- Demonstrated curiosity and active exploration of AI tools, with proven history of integrating new technologies to enhance workflows
- Strong strategic content development experience, with ability to translate complex technology solutions and customer outcomes into compelling, data-driven content
- Proven cross-functional program management skills, with experience leading global initiatives, influencing stakeholders, and driving measurable outcomes across Sales, Marketing, and Customer Success
- Strong analytical and operational expertise, including developing performance measurement frameworks, establishing scalable processes, and leveraging data to optimize program effectiveness
PREFERRED QUALIFICATIONS:
- Proven ability to leverage AI technologies and workflows to drive measurable operational efficiency
- Hands-on experience with Upland RO, including managing customer advocacy content and optimizing platform workflows
- Background in customer advocacy or customer marketing with experience managing Gartner Peer Insights programs and supporting analyst relations
- Proven track record deploying and operationalizing AI agents, securing stakeholder buy-in, and managing content ingestion and optimization
