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Lecturio, a leading international medical and nursing e-learning platform founded in 2008 and headquartered in Leipzig, Germany, is seeking a Senior Manager for Conferences & Field Marketing to own and scale its U.S. conference program and build a global field marketing operation.
This is a hands-on, high-ownership role combining operational execution with strategic oversight. You will be responsible for approximately 30 national and regional medical and nursing conferences across the United States annually, managing the complete lifecycle from annual planning and budgeting through logistics, on-site execution, lead activation, reporting, and optimization. In the U.S., you will personally ensure conferences are planned and executed successfully end-to-end. Globally, you will help establish systems, processes, measurement frameworks, and standards for Lecturio's international conference program. You will manage an international conference team member, support selected Tier 1 international events, and serve as a key coordinator for U.S. association and conference partnerships.
Key responsibilities include owning the annual U.S. conference calendar and executing approximately 30 events; managing budgets, timelines, vendors, sponsorship deliverables, booth logistics, content, travel, staffing, and on-site execution; partnering with Marketing, Sales, and leadership to prioritize events; defining clear goals for priority events including leads, meetings, demos, and pipeline contribution; coordinating pre-event promotion, booth experience, lead capture, and post-event follow-up; tracking conference spend, lead generation, cost per lead, and downstream pipeline impact; building year-over-year reporting and performance visibility; managing and supporting the international conference team member; refining scalable playbooks and processes across regions; and coordinating Lecturio's U.S. conference and association partnerships while acting as liaison between external partners and internal teams.
The goal is to make conferences a well-run, measurable, and scalable B2B marketing channel that contributes to relationships, qualified leads, and pipeline.
Lecturio offers flexible working hours and remote work, comprehensive healthcare plans, 401(k) retirement options, 100% employer-paid life insurance, generous PTO plus paid company holidays, modern IT equipment for remote workspace, unlimited free access to the Lecturio training platform, and free access to professional coaching and mental health support resources.
REQUIREMENTS:
- 3–6 years of experience in B2B field marketing, conference marketing, event marketing, or comparable role
- Strong experience managing complex conferences or trade shows from planning through on-site execution and follow-up
- Excellent project management skills and ability to manage a high-volume annual event calendar
- Experience managing budgets, vendors, logistics, sponsorships, and multiple stakeholders
- Comfortable working closely with Sales and Marketing teams to connect events to lead generation and pipeline
- Data-driven with experience measuring event performance, ROI, and downstream impact
- Experience managing or mentoring another team member
- Strong communication and stakeholder management skills
- Willingness to travel regularly within the U.S. and occasionally internationally
- Experience in healthcare, education, SaaS, or another complex B2B environment preferred
