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Salary: USD 115,000 - 130,000 / annual
So Good So You, founded in 2014 and headquartered in Minneapolis, is a leading premium plant-based functional beverage brand. The company has been featured on Inc. 5000's fastest-growing companies list for six consecutive years and on Bain's Insurgent Brands list for two years. Products are carried in over 14,000 locations across all 50 states. Recently acquired by Bansk, a leading private equity firm, the company is accelerating growth while maintaining its B Corp certification and commitment to social and environmental impact.
The Senior Manager, Brand Activation will report to the Director of Marketing and lead the company's work across social media, creator and influencer partnerships, experiential marketing, community building, and consumer engagement. This role bridges brand strategy with execution, turning broader brand vision into compelling ideas, experiences, and moments that increase relevance in consumers' lives.
Key responsibilities include: developing and executing social, creator, influencer, partnership, experiential, and community programs that build awareness and connection; translating brand strategy into actionable plans across these channels; identifying emerging opportunities in social trends, creator culture, and consumer behavior; ensuring cohesion across social, creator, partnership, and experiential work; leading and developing a team with clear priorities and accountability; assembling the right internal and external partners (agencies, creators, specialists) to execute work; setting performance goals, measuring results, and iterating based on learnings.
The ideal candidate is a strong storyteller with deep social media expertise, proven ability to build modern consumer brands that capture attention and drive engagement, and experience working across multiple marketing disciplines. This person should have strong creative judgment, understand what makes brands culturally relevant without chasing every trend, and excel at turning strategy into action. Leadership experience managing teams and external partners is essential, as is the ability to create momentum and drive results.
REQUIREMENTS:
- 5+ years of brand activation, integrated marketing, social, influencer/creator, community, experiential, partnership, or consumer marketing experience (brand-side or agency-side), ideally with consumer brands
- Demonstrated track record building modern, social-first consumer brands with examples of work that drove attention, conversation, engagement, and brand relevance
- Significant experience with social media platforms, creators, trends, and communities; understanding of how brands earn attention
- Experience working across multiple areas (social, influencer/creator, partnerships, experiential, community) with understanding of how they integrate
- Proven ability to take brand strategy or brief, develop clear plans, and lead execution from idea through completion
- Experience managing and developing people; leading agencies, contractors, creators, and external partners
- Strong creative judgment and communication skills; ability to explain ideas, give direction, and align stakeholders
- Bachelor's degree in Marketing, Communications, Business, or related field preferred (not required if strong fit demonstrated)
