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Wander is revolutionizing the $100B+ short-term rental industry by curating every aspect of the guest experience, from smart homes to an intuitive booking platform. The company's mission is to help people find their happy place and create infrastructure for people to experience the world.
Wander is Series B funded and preparing for Series C, led by a second-time founder with an all-star team including alumni from Shopify. The company operates as a remote-first organization across the US and Canada with offices in Austin and San Francisco (Presidio).
This Senior Lifecycle Marketing Manager role focuses on driving customer engagement, retention, and lifetime value through strategic lifecycle marketing initiatives. The position involves developing and executing comprehensive lifecycle marketing campaigns, managing customer journeys across touchpoints, and optimizing conversion funnels. You will collaborate with product, data, and growth teams to identify opportunities for improving customer retention and expanding revenue per user.
Key responsibilities include: designing and implementing lifecycle marketing strategies aligned with business objectives; managing email marketing campaigns, in-app messaging, and other lifecycle channels; analyzing customer data and behavior to inform segmentation and personalization strategies; conducting A/B testing and optimization experiments; building dashboards and reporting on key lifecycle metrics; and mentoring junior marketing team members.
The ideal candidate brings 5+ years of lifecycle or email marketing experience, with demonstrated success in driving retention and revenue metrics. You should have strong analytical skills, proficiency with marketing automation platforms, and experience with customer data platforms or analytics tools. Excellent project management, cross-functional collaboration, and communication skills are essential.
