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Wander is revolutionizing the $100B+ short-term rental industry by curating every aspect of the guest experience, from smart homes to an intuitive booking platform. WanderOS is Wander's B2B platform for hospitality operators, offering a conversion-optimized website builder, automated guest marketing, AI-powered distribution, and one-click PMS integrations.
As Senior Lifecycle Marketing Manager, you will own the entire customer journey for property managers and vacation rental operators using WanderOS, from signup through onboarding, activation, engagement, expansion, and retention. You'll build the automated campaigns, segmentation, and messaging strategies that convert new sign-ups into engaged, loyal, long-term customers. This is a highly measurable role where your impact directly shows in activation rate, retention, expansion revenue, and churn metrics.
Key responsibilities include:
- Develop and execute lifecycle marketing strategy across the full customer journey (onboarding, activation, engagement, retention, expansion, win-back)
- Build, launch, and continuously optimize automated email, in-app, and SMS campaigns using marketing automation and CRM platforms
- Create audience segmentation and personalized messaging based on customer behavior, product usage, and lifecycle stage
- Partner cross-functionally with Product, Sales, and Customer Success to identify key lifecycle moments and build campaigns that drive activation and reduce churn
- Run A/B tests across subject lines, content, timing, and channels to optimize performance
- Build and maintain dashboards tracking critical KPIs: activation rate, retention, net revenue retention, churn, and LTV
- Collaborate on onboarding content and in-product messaging to drive feature adoption
- Own and evolve the lifecycle marketing tech stack, including CRM/ESP and product data integrations
Requirements:
- 5+ years in lifecycle, CRM, or retention marketing, ideally at a B2B SaaS company
- Hands-on experience with marketing automation platforms (Customer.io, Braze, Iterable, HubSpot, or similar)
- Strong analytical skills; comfortable pulling and interpreting data (SQL a plus) to segment audiences and measure impact
- Proven track record building campaigns that measurably improved activation, retention, or expansion metrics
- Excellent, persuasive writing skills; ability to craft human-sounding, non-robotic messaging
- Self-starter mentality; thrives in fast-moving, high-craft team environments
Nice to haves:
- Experience in proptech, hospitality, travel, or vacation rentals
- Background marketing to SMB or mid-market operators (B2B) rather than consumers
- Familiarity with property management systems (PMS) or similar operator-facing software
