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Salary: USD 140,000 - 160,000 / annual
Stash is a venture-backed fintech democratizing wealth creation through education, advice, and investment products. The Lifecycle Marketing team owns the customer journey from sign-up through long-term retention, focusing on keeping customers subscribed, funded, and invested.
As Senior Lifecycle Marketing Manager, you will own retention, churn prevention, and winback strategies—the programs that prevent customer attrition and reactivate lapsed subscribers. You'll partner closely with Data Science and Product to identify churn signals, design targeted interventions, and measure impact. While the Engagement manager drives product usage and habit formation, you focus on the inverse: preventing churn, catching at-risk customers before they leave, and winning them back when they do lapse.
Key responsibilities include:
- Owning lifecycle strategy for retention, churn prevention, and winback—from identifying at-risk customers to designing rescue flows and reactivation programs
- Partnering with Data Science to define churn signals, build predictive and behavioral segments, and prioritize interventions by impact and reach
- Partnering with Product to align lifecycle messaging with product changes, subscription flows, pricing transitions, and friction points driving churn
- Designing and optimizing churn prevention programs—early warning journeys, save flows, and proactive outreach for disengaged or cancellation-intent users
- Building and iterating winback and rescue strategies for lapsed subscribers, unfunded accounts, and dormant investors—testing offers, messaging, and channel mix
- Developing a retention measurement framework: defining core metrics (churn rate, save rate, winback conversion, LTV impact), attribution windows, and reporting cadences
- Analyzing cohort behavior and lifecycle leakage to identify drop-off points and design targeted programs to address root causes
- Assessing the existing retention and winback portfolio to identify what's working, redundant, or should be built, optimized, or sunset
- Running rigorous A/B tests and experiments; translating results into clear strategic recommendations
- Supporting major business moments (pricing changes, product repositioning, subscription model shifts) with retention-focused lifecycle communications
- Mentoring lifecycle marketers and associates; contributing to hiring and team development
The role operates on a hybrid schedule, requiring on-site presence in the New York office at least three days per week.
Requirements:
- 7–10+ years of experience in lifecycle marketing, CRM, or growth marketing with deep expertise in retention, churn prevention, or winback
- Analytical and strategic mindset—thinking in cohorts, funnels, and leakage points; using data to define problems before designing solutions
- Proven track record of improving retention and reactivation metrics (churn rate, save rate, winback conversion, subscription retention, LTV)
- Experience partnering with Data Science or analytics teams to build churn models, behavioral segments, or predictive targeting—not just pulling reports
- Experience partnering with Product to address retention through both messaging and product/UX improvements
- Strong understanding of subscription and fintech retention dynamics—cancellation flows, payment failures, passive churn, pricing sensitivity
- Ability to audit a complex program portfolio and make strategic calls on what to prioritize, optimize, or kill
- Strong communication skills for internal partners (strategy docs, data-backed recommendations, briefs) and external audiences (customer-facing retention and winback copy)
- Comfort operating with high autonomy in ambiguous problem spaces; creating structure and momentum without waiting for a playbook
- Bias for action balanced with rigor—moving fast while validating with data
Gold stars (nice-to-haves):
- Experience in fintech, investing, or subscription-based products
- Hands-on Braze expertise
- Familiarity with Mixpanel, Looker, Redshift, or warehouse-based analytics for cohort and churn analysis
- Experience with promotions platforms, dynamic offers, or personalized winback incentives
