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Salary: USD 126,800 - 221,900 / annual
ServiceNow seeks a Senior Lifecycle & Email Marketing Strategist to own lifecycle email strategy and deployment for high-complexity, high-visibility programs across Integrated Marketing buying group programs (IT, CRM, Employee Experience, Risk & Security).
You will define and execute comprehensive lifecycle email strategies covering audience segmentation, campaign architecture, content point of view, volume and cadence planning, and KPIs. You'll partner with Campaign Managers, Audience Planners, and Content Strategists to align strategy across multiple programs, including Flagship events, multi-product launches, and multi-region initiatives mapped to buying group structures and ABX motions.
Key responsibilities include:
- Own lifecycle and email campaign architecture across nurtures, webinar promotion, event invitations, and product launches
- Define audience segmentation by buying group roles, account tier, and lifecycle stage
- Partner with Content Strategists to shape email content journeys and persona-level messaging
- Set volume and cadence plans with fatigue governance across overlapping programs
- Define KPIs and activities tied to program business outcomes
- Build, configure, and deploy email programs end-to-end in Marketo Engage or comparable platforms, including branching logic, dynamic content, and template architecture
- Refine lifecycle copy frameworks and use AI-assisted tooling to scale persona-level content across Champions, Economic Buyers, and Influencers
- Operate human-in-the-loop approval gates on agentic builds and contribute to governance refinement
- Design A/B and multivariate testing programs, surface insights through QBR reporting, and proactively address sequencing conflicts and governance risks
You will operate as the email channel voice in Integrated planning forums, bringing strategic recommendations and tradeoffs that shape program direction. This role requires systems thinking to understand how email decisions ripple across cadence, sender reputation, and buying group engagement, plus operational discipline to manage multiple high-stakes programs on overlapping timelines.
Requirements:
- 6+ years in B2B email marketing, lifecycle marketing, or marketing automation with hands-on experience deploying programs in enterprise marketing automation platforms and a track record operationalizing lifecycle strategy
- Hands-on experience deploying email programs in Marketo Engage required; Adobe Journey Optimizer B2B, Salesforce Marketing Cloud, or Oracle Eloqua acceptable
- Deep expertise in audience selection, triggered sends, dynamic content, branching logic, and template architecture
- Multi-stage lifecycle program design across Awareness, Education, Acquisition, Progression, and Adoption
- Ability to design audience segmentation and cadence architecture for high-complexity books, setting volume targets and fatigue rules
- Fluency shaping narrative arc and copy recommendations using lifecycle copy frameworks
- A/B and multivariate testing experience tied to business impact
- Analytical fluency partnering with Analytics and Digital teams to scope KPIs and build performance reports
- Practical use of AI-assisted copy and personalization tooling with judgment on where AI improves program quality
- Compliance fluency: CAN-SPAM, CASL, GDPR, CCPA/CPRA
- Cross-functional influence and strategic definition skills in ambiguous, high-complexity scope
- Automation mindset with ability to identify manual work worth automating
Preferred:
- Track record applying ABM, ABX, or buying group frameworks to email strategy
- Fluency with Adobe Experience Platform and Real-Time CDP
- Familiarity with webinar and event platforms (ON24, RainFocus) and their lifecycle integration
- Track record using AI tools to improve email throughput, personalization, or decision quality
