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Doctolib is scaling its largest product launch in Germany: an all-in-one practice management software enabling healthcare teams to manage end-to-end administrative and clinical workflows before, during, and after appointments.
As Senior Lead Product Marketing in the Medics Cluster, you will act as a CEO for your domain, developing and executing go-to-market strategies for Germany. You will drive product launches, shape the product roadmap as the voice of users, and ensure continuous improvement of product-market fit, value delivery, usage, trust, and customer experience.
Key responsibilities include:
- Develop and execute go-to-market strategies for product and feature launches
- Serve as the user advocate to improve product-market fit and influence product roadmap decisions
- Monitor user signals across the customer journey and drive continuous improvements in value delivery, usage, trust, and customer experience
- Analyze market trends and competitive landscape to identify strategic opportunities
- Define product positioning and messaging for the German market
- Collaborate closely with Marketing, Sales, Customer Success, Product, and Tech teams
- Manage feature releases and ensure successful market introduction
- Work with cross-functional teams on regulatory and technical considerations to create customer and user-friendly solutions
Requirements:
- Minimum 8 years of professional experience, ideally as a Product Marketing Manager or Go-to-Market Strategy lead, or from top-tier management consulting/VC combined with Product Management experience
- Structured and analytical thinking and working approach
- Proven experience working closely with Tech and Product teams
- Strong ability to prioritize, allocate resources effectively, and manage projects to develop and execute go-to-market strategies
- Experience managing senior stakeholders (VP, MD, Executive Committee)
- Excellent verbal and written communication skills in German and English (minimum C1 level in both)
Preferred qualifications:
- Scale-up company experience
- Medtech industry background
