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Wealthsimple, Canada's leading financial innovator, is seeking a Senior Lead for Partnerships (Acquisition) to own and drive customer acquisition through strategic partnerships. The company serves over 4 million Canadians and administers more than $155 billion in assets across managed investing, trading, cryptocurrency, tax filing, and banking products.
In this role, you will own the full partnership lifecycle—from sourcing and negotiation through activation and measurement—across multiple acquisition channels. Your responsibilities include:
• Drive acquisition campaigns with partners, including securing partner funding and co-marketing arrangements, and sourcing campaign partners for specific moments and initiatives.
• Own referral partnerships for the business banking line end-to-end: source, sign, and manage channel partners that deliver new business clients and deposits.
• Lead commercial negotiations from initial outreach through signed terms, ensuring mutually beneficial outcomes.
• Own acquisition targets and KPIs: net-new funded clients and deposits from referral partners, campaign performance metrics, and sponsorship reach and ROI.
• Partner cross-functionally with Growth, Brand, Product Marketing, and Business Banking Product teams to activate partnerships effectively and measure impact.
This is a builder's role for a growth-minded commercial operator who thinks strategically about acquisition across digital and real-world channels—from partner-driven campaigns to brand sponsorships and experiential activations that drive in-person customer acquisition.
Wealthsimple offers hybrid work with over 1,500 employees across North America, 20 vacation days plus 4 wellness days and unlimited sick/mental health days, up to 90 days per year working outside Canada, top-tier health benefits, group savings with employer match, and active employee resource groups.
REQUIREMENTS:
• 7–10 years of relevant experience in partnerships, business development, or growth roles in banking or customer-focused industries.
• Proven negotiation and commercial ownership skills; track record of driving commercial and acquisition outcomes and converting partnerships into measurable growth.
• Growth and acquisition orientation with demonstrated ability to turn partnerships or campaigns into measurable client acquisition (online and in-person); comfort with funnel thinking, not just relationship-building.
• Channel or referral partnership experience: built or run a referral or channel pipeline that produced real, attributable results.
• Strong analytical and commercial skills; comfort with CAC, LTV, and attribution modeling.
• Strong network in Canada and ideally the US across commercial, tech, and community ecosystems.
• 0-to-1 operator mindset with high urgency, strong ownership, and bias for action.
NICE TO HAVE:
• Brand experiential marketing experience, especially activations designed to drive real-world customer acquisition, including agency and rights-holder relationships.
• Business banking or SMB acquisition experience.
• Product partnerships experience related to integrated referrals.
• Results-oriented mindset with focus on impact and outcomes.
