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Wealthsimple, Canada's leading financial innovator serving 4+ million Canadians with $155B+ in assets under administration, is seeking a Senior Lead, Credit Card Growth to own acquisition strategy and execution for their credit card product.
You will own the complete growth model, projections, and roadmap across all acquisition channels. Key responsibilities include:
• Building and maintaining the financial model for hitting new-client targets and translating it into a prioritized growth roadmap
• Owning the acquisition engine across paid, search, affiliates, referrals, lifecycle, partnerships, and new channels — partnering with existing channel owners or directly executing where ownership gaps exist
• Developing and optimizing the offer engine: sign-up offers, welcome bonuses, referral incentives, and promotions to drive incremental growth
• Running a high-velocity experimentation program to continuously improve performance
• Deep funnel analysis: identifying conversion opportunities and working with Product to prioritize high-impact product-led growth initiatives
• Accountability for hitting credit card new-client targets, with visibility into growth sources and ability to course-correct
You'll partner closely with Product teams on product-led growth and with channel leads across the acquisition ecosystem. Where channel ownership doesn't exist, you'll build and run it yourself.
REQUIREMENTS:
• Track record of building 0→1 growth playbooks, owning ambitious targets, and exceeding them
• Demonstrated ability to deliver tangible growth, not just strategy or program management
• Highly analytical, hands-on approach to growth, experimentation, forecasting, and execution
• Relentless, channel-agnostic mindset: willingness to use any working channel and build new ones as needed
• Strong cross-functional leadership and ability to drive results through Product and channel teams without direct authority
NICE TO HAVE:
• Experience in credit card growth
• Experience building or optimizing incentive offer programs
• Experience with credit card affiliate programs
• SQL proficiency for performance analysis and growth opportunity discovery
