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Salary: CAD 135,000 - 165,000 / annual
Relay is a digital banking platform designed for self-made business owners, providing tools and visibility to manage cash flow and financial clarity. The company is seeking a Senior Integrated Marketing Manager to join the Brand team and orchestrate cohesive campaigns across the marketing organization.
In this role, you will own Relay's integrated campaign calendar end-to-end, setting strategy for how brand moments, product launches, seasonal initiatives, and ongoing programs sequence throughout the year. You'll work with the Creative Director and Director of Brand Strategy to align campaign architecture with Relay's brand platform and company objectives.
Key responsibilities include: writing campaign briefs that serve as a source of truth for partner teams across Brand, Demand Gen, Lifecycle, Product Marketing, and Influencer channels; running the operating cadence (kickoffs, checkpoints, launch readiness, retros) that keeps campaigns on track; owning integrated campaign measurement by defining holistic accountability rather than channel-by-channel metrics; and raising the bar on marketing effectiveness by systematizing learnings, building scalable templates, and embedding AI into briefing, asset development, and reporting.
You'll partner closely with the Creative Director and in-house Creative Studio to transform milestone brand campaigns into integrated work that attracts audiences throughout the funnel, bridging brand studio output with full-funnel impact.
Required qualifications: 7+ years in integrated, campaign, or brand marketing roles, preferably in high-growth B2B SaaS or fintech; expert-level proficiency in Asana; demonstrated success leading major cross-functional campaigns without direct authority; strong storytelling and creative concepting instincts; working fluency across paid, lifecycle, organic, product marketing, and creator channels; ability to define and measure integrated campaign success; experience owning campaign budgets and making tradeoff decisions; organized, detail-oriented operator with strong internal and external relationship management; AI fluency in planning, briefing, production, and analysis; genuine curiosity about how small business owners think about money.
Bonus qualifications include experience in regulated industries (fintech, healthcare, legal), building campaign operations from scratch, and marketing to small business owners, creators, or entrepreneurs.
