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Ditto is a venture-backed developer platform company ($145M+ funded) that enables real-time, peer-to-peer data synchronization at the edge, powering mission-critical applications for organizations like Chick-fil-A, Delta Airlines, and the U.S. military across aviation, retail, defense, and hospitality.
You will own go-to-market enablement and customer marketing across two distinct sales organizations: Commercial and Public Sector. This is a senior individual contributor role reporting to the Head of Marketing, serving as the bridge between Marketing and Growth. You will work daily with Commercial sales, Public Sector sales, RevOps, Product, and Customer Success, with some travel expected for field events in both markets.
KEY RESPONSIBILITIES:
Go-to-Market Enablement (Commercial & Public Sector):
- Build the enablement system both sales teams operate on: standard pitch decks, product data sheets, battlecards, competitive positioning, and customizable message libraries
- Ship launch kits for every product release (positioning one-pager, FAQ, customer-facing email, sales briefing)
- Support the field calendar across both markets (customer dinners, regional roadshows, webinars, speaking slots, curated meetings) and tie each event to tracked pipeline
- Run account-based plays that move deals: named-account landing pages, content sequences for target accounts, direct outreach support, working with RevOps on funnel data
Customer Marketing & Proof:
- Build the customer evidence engine: case studies, white papers, video and long-form features, and a customer-focused website section
- Run the reference program end-to-end, including approval workflows through customer legal, company legal, and public affairs
- Extend proof into new markets with use-case libraries and forward-looking narratives that open new sectors
Partner Marketing:
- Turn partner motions into pipeline across sell-with, sell-through, co-sell, and OEM channels
- Create marketplace listings and partner kits for hardware, software, cloud, and G/SI partners
- Work with marketing counterparts at partner organizations to build and run joint campaigns
REQUIREMENTS:
- Portfolio of enablement assets and customer stories you personally wrote and shipped, with funnel data showing impact
- Strong writing skills plus technical depth to explain developer platforms without solutions engineering support
- End-to-end experience running customer stories, including sourcing, interviewing, legal review, and approvals
- Track record of events that produced tracked pipeline, not just attendance metrics
- Working fluency in CRM and marketing automation platforms; ability to read funnel data and recommend changes
- Comfort serving two sales organizations with different buyers, cycles, and constraints without favoring either
- Ability to build processes in ambiguity; energized by unstructured problems
- Proactive and curious mindset about leveraging AI for automation, ideation, asset creation, and decision-making
NICE TO HAVES:
- Experience in developer tools, data infrastructure, edge computing, IoT, or mobile platforms
- Account-based marketing program you built (not inherited)
- Track record managing freelance writers, video producers, or event partners to deadline
- Marketing to defense or federal buyers with comfort around public affairs and operational security review cycles
- Military or defense-technology background
- Experience at companies transitioning from founder-led selling to repeatable GTM motion
