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Eve is a legal technology platform serving plaintiff law firms with AI-native case management software. The company has achieved product-market fit with 1000+ law firm customers, raised $160M from top-tier investors (Spark Capital, A16z, Menlo Ventures, Lightspeed), and is growing 2X revenue quarter-over-quarter. The team includes engineers and operators from Scale, Meta, Airbnb, Cruise, Square, and Lyft, collaborating directly with OpenAI and Anthropic on AI workflows.
As Senior Growth Product Manager, you will own the end-to-end product-led growth motion, reporting to the VP of Growth and Monetization. Your core mandate is transforming first-time users into deeply adopted, retained, and expanding customers by answering: what must attorneys feel, see, and do in their first session to recognize Eve will win them cases, and what keeps them returning and expanding usage?
You will own activation, adoption, retention, and expansion across the entire user lifecycle—from product specification through segmented campaigns to experimentation that validates impact. You'll work closely with product and engineering to shape what gets built rather than marketing it after launch.
Key responsibilities include: establishing adoption and retention strategy by identifying where users stall and building experiences to unstick them; laying foundational product-led growth infrastructure (instrumentation, in-app experiences, self-serve motions); running high-velocity experimentation (weekly shipping, not quarterly cycles); designing and executing in-app marketing and lifecycle campaigns segmented by behavior, ICP, and usage patterns; authoring specs and partnering directly with engineers to ship growth infrastructure (in-app platforms, data pipelines, automated experience management); automating growth workflows to enable a lean team to operate at scale; owning measurement and distinguishing shipped features from actual adoption/retention/revenue impact; driving expansion within the existing customer base through usage growth, upsell, and cross-sell; establishing SOPs and quality standards for scalable growth; and partnering with content, brand, and product marketing to maintain consistent messaging.
Required qualifications: 5+ years in growth marketing, growth product, or closely related function with demonstrated ownership of activation or lifecycle strategy at meaningful scale; proven track record building activation programs, running experiments that changed roadmaps, and replacing ad hoc systems with scalable alternatives; genuine builder mentality with experience authoring specs and partnering directly with engineers on growth tooling; fluency with modern growth stack (product analytics like Amplitude, lifecycle tools like Iterable, in-app engagement platforms like Chameleon); demonstrated ability to run high-velocity experimentation producing actionable insights; instinct for systematizing ungoverned, ad hoc motions into quality-controlled, scalable processes; and comfort with AI-assisted and automated workflows to multiply team capacity.
