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Wander is revolutionizing the $100B+ short-term rental industry with curated smart homes and an intuitive booking platform. WanderOS is their platform for hospitality operators, offering a conversion-optimized website builder, automated guest marketing, AI-powered distribution, and one-click PMS integrations. The company has already powered 10,000+ properties and facilitated $80M+ in bookings.
As Senior Growth Marketing Manager, you will own the top and middle of the funnel for WanderOS end to end. You'll set the growth strategy, run paid, organic, partner, and referral channels, and build landing pages and conversion flows that turn traffic into qualified sign-ups and demo requests. This is a highly cross-functional role where you'll partner closely with Product, Sales, and Lifecycle Marketing, with impact measured in qualified pipeline, CAC, conversion rate, and new customer growth.
Key responsibilities include:
- Own growth marketing strategy and execution across paid acquisition (search, social, display), SEO, organic, partnerships, and referral programs
- Build, launch, and continuously optimize landing pages, sign-up flows, and conversion funnels through rigorous experimentation
- Manage and scale performance marketing budgets with focus on efficiency, attribution, and payback
- Develop messaging, offers, and creative that resonate with property managers and vacation rental operators
- Partner with Product and Sales to sharpen positioning, launch features, and maintain pipeline quality
- Build and maintain dashboards for key KPIs: traffic, conversion rate, CAC, qualified pipeline, new customer growth
- Own and evolve the growth tech stack including ad platforms, analytics, attribution, landing page tools, and CRM integrations
Requirements:
- 5+ years in growth or performance marketing, ideally at a B2B SaaS company, with a track record of owning acquisition end to end
- Hands-on experience with paid channels (Google Ads, Meta, LinkedIn, or similar), SEO, and conversion rate optimization
- Strong analytical instincts; comfortable pulling and interpreting data (SQL a plus) to size opportunities, run experiments, and prove impact
- Proven track record of measurably moving acquisition and conversion metrics while keeping CAC in check
- Excellent, persuasive writing skills; ability to craft messaging that sounds human, not robotic
- Self-starter who thrives in a fast-moving, high-craft team environment
Nice to haves:
- Experience in proptech, hospitality, travel, or vacation rentals
- Experience marketing to SMB or mid-market operators rather than consumers
- Familiarity with property management systems (PMS) or similar operator-facing software
