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Salary: USD 110,000 - 130,000 / annual
Cobalt is a cybersecurity SaaS platform founded in 2013 that provides pentesting and offensive security testing services. The company operates a fully remote team and serves organizations of all sizes with a combination of a SaaS platform and an exclusive community of 400+ vetted security testers (the Cobalt Core).
You will join the marketing team as Senior Growth Marketing Manager, responsible for building and executing a sophisticated growth marketing framework focused on automation and orchestration. This is not a traditional demand generation role—instead, you'll develop systems to identify high-propensity accounts and nurture them through the entire customer journey.
Key responsibilities include:
• Develop and execute integrated marketing playbooks aligned to company growth objectives, covering both new logo acquisition and expansion within existing accounts across North America and EMEA regions.
• Drive multi-channel initiatives (email, webinars, social, direct mail, digital advertising) to guide prospects through every phase of the buyer journey.
• Design and oversee automated agents and workflows to streamline routine tasks, accelerate program delivery, and ensure swift execution.
• Leverage intent signals (UserGems, 6Sense) and buyer movement tracking to trigger automated playbooks that engage buying committees and follow champions to new target accounts.
• Develop customer marketing and advocacy programs to nurture existing customers, drive whitespace expansion, and enable cross-sell opportunities.
• Co-own the content calendar with the content team, designing multi-format programs to engage key contacts and activate target accounts.
• Act as the primary marketing contact for sales and BDR teams, leading weekly syncs to align, equip, and empower sellers on activation plans and performance expectations.
• Track active program metrics continuously, taking direct ownership of course corrections to ensure key performance targets are met.
You will work closely with Sales and Revenue Operations teams, utilizing Salesforce, UserGems, and HubSpot to identify intent and track buyer movement in support of both new business and expansion pipeline.
REQUIREMENTS:
• 6+ years of marketing experience with a focus on growth, demand generation, or regional marketing, ideally within a B2B technology or cybersecurity environment.
• Demonstrable expertise in account-based marketing (ABM) strategies, tactics, and modern growth technologies.
• Demonstrated expertise with Salesforce, HubSpot, and intent tools (UserGems or 6Sense), along with hands-on experience developing MCP agents.
• Strong analytical skills with the ability to interpret data, derive actionable insights, and drive campaign optimization.
• Exceptional written and verbal communication skills, with a knack for creating engaging, conversion-focused content.
• Strong sense of ownership and ability to manage multiple projects and meet deadlines in a fast-paced environment.
