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LemFi is a Series B fintech platform serving the Global South, enabling immigrants to send remittances, manage multi-currency accounts, access payments and credit, and build long-term financial wealth. The company processes over $1B in monthly transactions to 30+ countries and serves millions of users globally.
As Senior Growth Manager for the UK-Kenya corridor, you will drive LemFi's expansion within East African diaspora communities across the UK. This is a hybrid growth role combining strategic planning with hands-on field execution. You will travel 3-5 days every few weeks to UK cities with significant East African populations, building authentic community presence and grassroots partnerships.
Key responsibilities include:
- Map and infiltrate East African diaspora associations, WhatsApp groups, and community networks across the UK, seeding LemFi authentically while tracking sign-up drivers
- Travel across UK cities to establish on-the-ground presence, lead community initiatives, organize local events and meetups, and build relationships with community leaders
- Develop and execute comprehensive user acquisition strategies tailored to East African communities, owning growth targets and optimizing campaigns using data
- Source, negotiate, and manage partnerships to accelerate user growth, ensuring measurable outcomes tied to user acquisition
- Conduct market research to understand user needs and behaviors; serve as the internal voice of the user to Product and Marketing teams
- Own the full campaign lifecycle from concept through execution, measurement of cost per acquisition and conversion to first-time transacting users, and rapid iteration
- Identify new community touchpoints and partnership opportunities across East African diaspora networks and bring them live quickly
- Use AI tools to accelerate output (drafting copy, analyzing data, building outreach at scale) while applying judgment to validate insights
Requirements:
- Minimum 5 years of experience in fast-paced environments with background in growth, sales, marketing, or similar
- Deep understanding and cultural fluency within East African communities in the UK; comfortable immersing yourself in new cultural environments
- Proven ability to work against targets and deliver measurable results; motivated by ambitious goals and comfortable with clear KPIs
- Strong data-driven mindset; ability to interpret data, track performance, and adjust strategies accordingly
- Excellent interpersonal skills and ability to build trust with diverse stakeholders; persuasive communicator who can influence partners and leaders
- Entrepreneurial and tenacious; takes ownership, pushes through obstacles, finds ways to win; biased to action with critical thinking and speed
- Self-motivated and effective working independently and in remote environments; willing to travel extensively and work occasional weekends
Nice to have:
- Prior experience launching or scaling ventures in new markets
- Track record running growth, community, or field marketing campaigns that drove measurable acquisition
- Background in fintech, payments, or diaspora-focused products
- Existing relationships within East African diaspora networks or associations in the UK
