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LemFi is a Series B fintech company building a financial ecosystem for the Global South, helping immigrants stay connected to home, build stability, and create wealth. The company processes over $1B in monthly transactions to 30+ countries and serves millions of users globally.
You will own end-to-end growth outcomes for the Pakistan market, acting as both strategist and hands-on operator embedded in the Pakistani diaspora community in the UK. This role combines data-driven strategy with grassroots community engagement. You will travel across the UK to represent LemFi where communities are based, pulling every lever from community events to campaign optimization.
Key responsibilities include:
- Own user acquisition targets for Pakistan end-to-end (online and offline) and be accountable for results
- Build and execute acquisition strategies tailored to the Pakistani community, using data to optimize against KPIs
- Lead community-driven initiatives—events, meetups, forums—that build genuine trust and advocacy
- Identify, negotiate, and manage partnerships with organizations that drive measurable user growth
- Conduct market research to understand user needs and translate insights into actionable recommendations for Product and Marketing teams
- Serve as the internal voice of the user, representing community perspectives in feature, messaging, and positioning decisions
- Use AI tools to streamline research, content, and reporting to maximize time spent on high-impact field work
You will work closely with Growth, Marketing, Product, and Operations teams. This is a role for someone who owns outcomes, not activities, and thrives in ambiguity.
REQUIREMENTS:
- Proven track record in growth, sales, or marketing in a fast-paced environment with clear evidence of hitting ambitious targets
- Strong analytical skills: read data, spot patterns, and adjust approach independently
- Strong cultural awareness and understanding of the Pakistani diaspora community in the UK with ability to build authentic trust with diverse stakeholders
- Demonstrable experience leading community engagement (events, partnerships, grassroots activations) with track record of tangible outcomes
- Established relationships and networks within Pakistani diaspora organizations, community groups, and stakeholder networks in the UK
- Excellent communicator who can influence partners, community leaders, and internal teams
- Self-directed and comfortable operating with ambiguity
- Willing to travel regularly across the UK, including occasional weekends
NICE TO HAVE:
- Experience in remittance, fintech, or financial services
- Proficiency in Urdu, Punjabi, or other languages spoken within Pakistani diaspora community in the UK
