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Salary: USD 118,000 - 136,000 / annual
Fanatics Betting and Gaming is seeking a Senior Growth Manager to own promotional generosity allocation and flowthrough strategy for Fanatics Casino. This is a highly analytical, high-impact role sitting at the intersection of CRM, Finance, and Analytics.
You will set the framework for how generosity budget is allocated across player cohorts and promotional mechanics, ensuring spend drives incremental value. You'll continuously monitor and improve Return to Customer (RTC) efficiency, identify under- or over-indexed generosity, and adjust strategy accordingly.
Key responsibilities include:
- Owning the generosity strategy and allocation framework across player cohorts and promotional mechanics
- Managing RTC performance and efficiency across the player base
- Building and maintaining flow-through models that connect promotional spend to downstream player value, including cross-sell economics between Casino and Online Sports Betting
- Acting as the primary interface with Finance, building data-backed investment cases for new mechanics, budget changes, and strategic tests
- Partnering with Analytics to track cohort and mechanic performance and refine generosity strategy
- Collaborating cross-functionally with CRM, Product, and Finance teams to align generosity strategy with broader growth objectives
This role requires strong financial modeling skills, advanced proficiency with SQL, Excel/Google Sheets, and BI tools (Tableau, Looker), and experience designing or managing bonusing frameworks and measuring ROI. You'll need excellent stakeholder management skills across Finance, CRM, Product, and Analytics teams.
Fanatics is a leading global digital sports platform with over 100 million sports fans in its database, partnerships with approximately 900 sports properties, and over 22,000 employees. Fanatics Betting and Gaming, launched in 2021, operates the Fanatics Sportsbook (available to 95% of the addressable US online sports betting market), Fanatics Casino (available in Michigan, New Jersey, Pennsylvania, and West Virginia), and twenty-two retail sports betting locations.
QUALIFICATIONS:
- 5+ years of experience in growth, CRM, or commercial strategy roles, ideally in iGaming, iCasino, or highly regulated digital businesses
- Strong financial modeling skills; comfortable building and defending investment cases with Finance stakeholders
- Advanced proficiency with SQL, Excel/Google Sheets, and BI tools (Tableau, Looker) for cohort and promotional performance analysis
- Experience designing or managing bonusing/generosity frameworks and measuring their ROI
- Strong stakeholder management skills across Finance, CRM, Product, and Analytics
Nice to have:
- Experience with RTC/Return-to-Player modeling in iCasino contexts
- Background in pricing, revenue management, or promotional economics
- Exposure to cross-sell strategy between casino and sportsbook products
