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LemFi is a Series B fintech company building a financial platform for the Global South, enabling immigrants to send remittances, access multi-currency accounts, payments, credit, and long-term wealth-building tools. The company processes over $1B in monthly transactions across 30+ countries and serves millions of users globally.
As Senior Growth Manager for the France-Morocco corridor, you will drive LemFi's expansion within the Moroccan diaspora in France and other key European markets. This is a hands-on growth role combining strategy with ground-level execution. You will travel 3–5 days every few weeks to key diaspora hubs across France and Europe, building physical community presence and driving organic user acquisition.
Key responsibilities:
- Travel across France and other European markets to establish on-the-ground presence in key cities. Attend community events, build relationships with local Moroccan leaders and organizations, and develop deep trust within diaspora communities.
- Develop and execute comprehensive user acquisition strategies tailored for Moroccan diaspora communities in France and Europe. Own growth targets and optimize based on data and performance insights.
- Source, negotiate with, and manage France/Morocco-focused influencers, community leaders, and external agencies to drive scalable organic growth.
- Lead community-driven initiatives including local events, meetups, and forums. Build and maintain relationships with grassroots partners, implementing tracking mechanisms to measure customer acquisition cost.
- Work across paid channels, organic strategy, and local product teams to drive user acquisition while serving as the voice of the user.
You will be embedded in the communities LemFi serves, acting as both strategist and operator, responsible for representing the company at events, building partnerships, and rigorously tracking campaign performance.
Requirements:
- Minimum 5 years of experience in fast-paced environments with a background in growth, marketing, sales, or similar.
- Proven ability to work against targets and deliver measurable results; motivated by ambitious goals and comfortable being measured against clear KPIs.
- Strong data-driven mindset; ability to interpret data, track performance, and adjust strategies accordingly.
- Excellent interpersonal skills and ability to build trust with diverse stakeholders; persuasive communicator who can influence partners and leaders.
- Entrepreneurial and tenacious; takes ownership, pushes through obstacles, and finds ways to win. Biased to action, thinks critically, moves quickly.
- Self-motivated and effective working independently and in remote/distributed environments. Willing to travel extensively and work occasional weekends to support market growth.
Nice to have:
- Prior experience launching or scaling ventures in new markets.
- Deep understanding of African and diaspora communities in Europe; culturally fluent and comfortable immersing in new cultural environments.
- Background in fintech, payments, or diaspora-focused products.
- Established network within diaspora communities.
