SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Rippling is a unified platform for HR, IT, and Finance that automates the entire employee lifecycle. The company has raised $1.4B+ from top-tier investors including Kleiner Perkins, Founders Fund, and Sequoia, and is scaling rapidly upmarket.
As Senior Demand Generation Manager on the Growth Marketing team, you will own the full lifecycle of demand generation campaigns—from concept through execution and analysis. You'll drive pipeline and lead nurture initiatives across multiple channels including email, paid advertising (LinkedIn, Meta, Reddit, content syndication), webinars, direct mail, and creative lead capture tactics.
Key responsibilities include:
- Conceptualize, execute, and optimize multi-channel marketing campaigns that educate prospects and deepen engagement
- Write email nurture sequences and manage paid advertising campaigns
- Partner with product, growth, and data teams to identify behavioral triggers, map customer journeys, and build personalized nurture streams
- Collaborate cross-functionally with sales, growth engineering, marketing operations, analytics, product marketing, content, and brand teams
- Analyze campaign performance across touchpoints, identify optimization opportunities, and rapidly test and scale what works
- Serve as connective tissue between marketing, growth engineering, and sales to ensure alignment across the prospect lifecycle
This is a highly collaborative role requiring strong cross-functional influence and close partnership with sales teams. You'll work in a fast-paced environment focused on experimentation and rapid iteration.
Requirements:
- 6+ years of experience in lifecycle, growth, or demand marketing roles at high-growth B2B SaaS companies
- Proven track record driving lead nurture, acquisition, and conversion through demand generation and growth marketing
- Customer obsession translated into compelling copy and creative lead generation campaigns
- Deep expertise in marketing automation, journey building, A/B testing, and customer segmentation
- Strong communicator with ability to influence stakeholders across teams; prior close collaboration with sales teams essential
- Analytical mindset with ability to parse complex data, identify opportunities, and act quickly; experience analyzing datasets in Excel or SQL
- Strong project management skills balancing multiple initiatives across teams
- Comfortable in fast-paced environments; biased toward action and experimentation with focus on crawl-walk-run execution
