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Twilio is seeking a Senior Field Marketing Manager to lead regional field marketing and event strategy across the UK and Nordics. This role is central to accelerating pipeline conversion and driving measurable revenue growth across key target accounts in the North region.
You will partner closely with North Sales Leadership and Account Executives to design and deliver targeted, high-impact events including C-level roundtables, founder dinners, technical deep-dive workshops, and roadshows. Your focus will be on solving specific regional customer pain points and engaging key decision-makers in strategic accounts across core products like WhatsApp for Business, Voice AI, and Conversations.
Key responsibilities include:
- Partnering with Sales Leadership to align event programs with regional revenue targets across Strategic and New Business segments
- Designing hyper-focused event experiences tailored to regional customer needs
- Leading end-to-end strategy, content localization, speaker sourcing, venue management, and execution for proprietary Twilio regional events across key North tech hubs (London, Stockholm, Copenhagen)
- Owning regional presence at strategic industry conferences and hyper-scaler co-marketing events (AWS, Meta, Google)
- Establishing strict lead and attendee follow-up SLAs with regional SDR and AE teams to convert engagement into qualified pipeline
- Developing targeted post-event content and micro-campaigns to maintain momentum with enterprise account teams
- Measuring and reporting on event success through commercial metrics: target account penetration rate, pipeline created/influenced, deal velocity, and closed-won revenue
- Managing the regional field marketing budget and local vendor relationships for optimal ROI
Twilio is a remote-first company that delivers innovative communications solutions to hundreds of thousands of businesses and empowers millions of developers worldwide. The company emphasizes connection and global inclusion, though you may be asked to report in person on an ad-hoc basis for team gatherings, functional off-sites, or customer meetings. Approximately 25–30% travel is anticipated for this role to connect in-person across the region.
REQUIREMENTS:
Required:
- 5–7 years of enterprise software/SaaS field marketing experience with a proven track record of owning event strategy and execution tied directly to pipeline and revenue generation
- Deep familiarity with the UK & Nordics region, including regional business etiquette, key enterprise tech hubs, local event ecosystems, and localized content preferences
- Impeccable English written and verbal communication skills to write compelling local messaging and engage with regional enterprise buyers and agencies
- Demonstrated commercial acumen with the ability to act as a trusted peer to Senior Sales Leadership and Enterprise Account Executives
- Hands-on experience using CRM and marketing automation tools (e.g., Salesforce, Marketo) to track event ROI, account attendance depth, and pipeline conversion
- Exceptional organizational discipline and project management skills to handle multiple complex event activations simultaneously
- Bachelor's degree or equivalent practical experience
Desired:
- Familiarity with account-based marketing (ABM) methodologies and account-level pipeline tracking within enterprise SaaS
