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Senior Director of Product, Consumer (d/f/m)

Taxfix - Berlin, Berlin, Germany - In-office - posted 2026-07-24

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Taxfix is a fintech company that has helped millions of people file taxes confidently and claim refunds. Operating across Germany, Spain, and the UK with brands including Taxfix, Steuerbot, and TaxScouts, the company has facilitated over €3.5 billion in tax refunds since 2016. You will lead product strategy for the core self-filing business, owning the product vision and roadmap for Taxfix and Steuerbot in Germany. Reporting directly to the Chief Product Officer, you'll direct high-autonomy builder teams and work as a strategic duo with the Commercial leader of your business area—they own the commercial strategy (what, why, how much), while you own the product execution (how, vision, roadmap, delivery). Key responsibilities include: setting product direction and making trade-offs visible; shaping the two-brand strategy and how Taxfix and Steuerbot evolve; building AI-native product experiences that genuinely reduce cognitive load in the filing journey and reimagine filing from a once-yearly event into year-round optimization; expanding beyond filing into wealth creation and adjacent financial services; becoming the definitive authority on user needs through direct research; leading builder teams to high standards of craft and execution; prioritizing ruthlessly in a competitive market; driving experimentation as a core decision engine; translating commercial ambition into achievable product strategy while holding quality standards; and maintaining delivery transparency across the organization. You bring 10+ years of product leadership at high-growth B2C consumer tech companies, with proven success owning multi-team product areas in fiercely competitive markets. You've shipped AI products at scale that changed user behavior. You're skilled at building product vision from scratch and getting organizations to follow it through clear argument rather than authority. You excel at making hard trade-offs visible and holding the line when everything feels urgent. You're fluent in experimentation methods (A/B testing, bandits) and treat experimentation velocity as a core metric. You optimize for company outcomes over org size, have built products that users love, and have a track record of developing people and raising team standards.

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