SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Salary: USD 156,000 - 224,000 / annual
Ping Identity is seeking a Senior Director of Marketing Operations to lead the strategy, infrastructure, and execution of marketing processes, technology, and analytics. This role bridges marketing strategy and operational execution, driving efficient lead-to-revenue workflows, robust MarTech integration, and tight alignment with Sales Operations, Finance, and Legal to accelerate company growth.
Key responsibilities include collaborating with the SVP of Marketing to develop marketing strategy, track objectives, and improve cross-functional coordination through scorecards, QBRs, and board-level reporting. You will co-lead the Pipeline Council, optimize lead experience and pipeline progression in partnership with Sales Operations, and drive marketing systems integration and technology innovation across the global MarTech stack.
You will oversee marketing automation systems including scalable campaign execution, automated lead scoring, nurture programs, and lead routing algorithms. Working cross-functionally with Sales Ops and IT, you'll enable intent-based Sales Development lead prioritization. You'll partner with Sales Operations to track and optimize the lead funnel, establish multi-touch attribution models to measure channel performance and ROI, and lead the strategy and implementation of Marketing Qualified Account (MQA) mechanisms.
Additional responsibilities include leading annual budget planning and quarterly calibrations in alignment with Finance partners, developing operational processes to ensure marketing compliance with global data privacy laws, and managing a team of marketing operations and analytics professionals.
Required qualifications include 10+ years of progressive experience in revenue, marketing, or business operations with B2B go-to-market focus. You should have experience designing and operationalizing target account strategies, MQA models, and account scoring frameworks. Deep cross-functional expertise in sales-marketing alignment, pipeline velocity, and lead flow is essential. You must have proven track record managing enterprise MarTech architectures, marketing systems integrations, advanced automation platforms (Marketo, Qualified, 6sense), and CRMs (Salesforce). Hands-on expertise with lead scoring, multi-touch attribution platforms, and funnel analytics is required. Experience managing enterprise budgets, developing data privacy compliance processes, and demonstrated capability as a seasoned people manager with strong project management skills are essential.
