SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Hippocratic AI, a healthcare-focused AI company backed by $404M in funding (Series C at $3.5B valuation), is seeking a Senior Director to lead its digital performance marketing and marketing operations function. This role combines enterprise demand generation leadership with deep marketing technology and data architecture ownership.
You will lead enterprise account-based marketing (ABM) and digital acquisition programs targeting healthcare buying committees across health systems, payors, life sciences, and procurement organizations. You'll design and execute multichannel campaigns across paid channels, programmatic, and display, optimizing for pipeline quality and conversion. You'll own the global pipeline target and work closely with sales to move engaged accounts through complex enterprise buying cycles.
On the operations side, you'll architect and manage the marketing technology stack, ensuring reliable data synchronization between marketing systems, CRM, and data warehouse. You'll design lead scoring, routing, and lifecycle models that support timely handoffs to SDR and field teams. You'll establish data governance processes for enrichment, quality, and reporting, with particular attention to HIPAA and GDPR compliance requirements given the healthcare context.
You'll build and maintain multichannel, multi-touch attribution models that measure digital marketing's contribution across long healthcare sales cycles. You'll deliver weekly and monthly executive readouts on CAC, LTV-to-CAC ratios, pipeline velocity, and ROAS. You'll direct budget allocation toward channels and programs that produce qualified pipeline and revenue, using performance data to guide spending decisions.
The role expects practical AI fluency—using LLMs, APIs, and predictive models to improve targeting, creative development, and reporting. You'll apply intent signals and predictive models to prioritize accounts, generate and test creative variants, and automate routing and enrichment.
This is a full-time, in-office role in Menlo Park, CA, expected to be on-site five days per week to support cross-functional collaboration.
REQUIREMENTS:
Must Haves:
- 8+ years leading performance marketing and marketing operations in B2B, ideally in healthcare or regulated enterprise software
- 4+ years placing digital ads on LinkedIn, Google, and similar platforms with proven ability to optimize spend, lower CPL, and shift budget across channels to deliver qualified leads
- Bachelor's degree required
- Practical AI fluency, including experience with LLMs, APIs, and predictive models for targeting, creative velocity, and reporting
- Ability to communicate complex performance insights clearly to executives and translate insights into investment and operating decisions
- Deep ownership of marketing technology and CRM systems, including HubSpot or equivalent, WordPress, email automation, Google Analytics, Google Search Console, with experience integrating web properties and data warehouses
- Proven track record building ABM and demand generation programs for health system, payor, or clinical network buying committees
- Strong command of digital acquisition, conversion optimization, lead management, and revenue attribution
- Ability to connect channel performance and marketing investment to pipeline, revenue, and customer acquisition economics
- Ability to partner closely with Marketing, Rev Ops, Sales, and Customer Success teams with a one-team approach
- Analytically minded with experience building marketing dashboards in HubSpot to prove campaign impact
Preferred:
- Post-graduate degree
