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Salary: USD 210,000 - 260,000 / annual
Fanatics Betting & Gaming is seeking a Senior Director, Content & Social to build and lead the organization responsible for content strategy, social media presence, and creator partnerships. This is a full P&L leadership role overseeing original content production, creator partnerships, community channels (X, Discord, Reddit), and paid amplification.
Key Responsibilities:
Strategy & Measurement: Own performance scorecards connecting content/social metrics (reach, engagement, non-follower reach) to business outcomes (unaided awareness, handle, LTV). Build competitive benchmarking against fast-moving competitors. Manage a mix of full-time employees and agency partners, determining build-vs-buy decisions. Develop business cases for incremental investment using both content and commercial metrics. Manage an annual portfolio across production, talent, paid media, and staffing.
Content Engine: Scale original content output (static and video mix) while maintaining quality and brand distinctiveness. Build repeatable, sustained formats grounded in customer psychology and core differentiators.
Creator & Talent: Run a volume-based creator program alongside signature talent partnerships. Source and vet creators for fit, risk, and commercial upside. Own the full function: briefs, approvals, agency management, and roster development.
Real-Time & Competitive Response: Build and run real-time response playbooks across platforms. Create a programmatic publishing and paid amplification engine triggered by performance thresholds.
This role leads a team of 10+ across FTEs and agency/contractor partners. The successful candidate will report to senior leadership and drive mindshare for Fanatics Betting & Gaming's sportsbook and iGaming platform.
Requirements:
- 10+ years in social/content leadership, ideally in sports, betting, gaming, or fast-moving, discourse-heavy categories (streaming, news, culture media, newsroom-speed digital brands)
- Proven track record building or scaling a content/social organization from small team to larger, structured operation
- Fluency in both content metrics (reach, engagement, non-follower reach, share of voice) and commercial outcomes (handle, awareness, LTV); ability to translate between the two for executive audiences
- Deep fluency in X, Discord, and Reddit as discourse platforms
- Experience managing creator programs at volume (sourcing, vetting, negotiating, briefing) rather than one-off influencer campaigns
- Comfort operating in regulated/compliance-heavy content environments (gaming, finance, alcohol, or similar) is a strong plus
- Point of view on sports and cultural discourse sufficient to hire and direct a team operating credibly in both dimensions
- Direct people management experience with ability to build and lead teams of 10+
