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Popl is building an AI-native platform that transforms in-person events (trade shows, conferences, field events) into measurable pipeline and revenue through event lead capture, enrichment, and real-time CRM sync. The company is defining a new category called In-Person Go-To-Market.
As Senior Digital Marketing Manager, you will own and optimize Popl's entire digital demand generation engine, reporting to the VP of Marketing. This is a hands-on senior role combining strategic oversight with day-to-day channel execution.
Key responsibilities:
- Own SEO and AI search visibility strategy, including technical SEO, content strategy, and optimization for AI-driven search engines (ChatGPT, Perplexity, AI Overviews).
- Manage paid media performance by owning the relationship with the paid search/social agency, setting strategy, managing budget, and holding vendors accountable to targets.
- Lead email marketing across lifecycle, nurture, and campaign programs, managing segmentation, deliverability, and performance metrics.
- Optimize website conversion, on-page experience, and coordinate site updates in partnership with the content team.
- Direct content strategy in collaboration with the Head of Content, overseeing contractors and AI agents for website content writing and optimization.
- Build measurement and attribution frameworks currently lacking, including dashboards in HubSpot and Salesforce, baseline KPIs, and executive-ready reporting.
- Directly manage the agency and channel contractors supporting digital functions.
- Own budget allocation and spend management across all channels.
You will work closely with the Head of Content on strategy and report to the VP of Marketing.
Requirements:
- 5-8+ years of digital marketing experience, ideally in B2B SaaS.
- Hands-on expertise in paid search and SEO, including managing external agencies and holding them to performance standards.
- Demonstrated experience with AI SEO and AI search visibility tools (LLM citation tracking, AI Overview presence, answer-engine optimization).
- Ability to independently build reports and dashboards in both HubSpot and Salesforce (absolutely necessary).
- AI fluency: experience building agent skills, routines, or automated workflows in tools like Claude or ChatGPT for reporting, analysis, and content operations.
- Proven ability to build and present executive-level reporting, translating channel data into business narrative.
- Preferred: experience managing agencies and contractors for channel execution and content production, with strong editorial judgment.
- Data-driven mindset and comfort with ambiguity in an early-stage, resource-constrained environment.
