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Salary: USD 95,000 - 110,000 / annual
IPSY is seeking a Senior Designer, Social & Digital to join the Creative team. This role focuses on designing and animating content for paid growth and organic social channels, with a social-first, digital-native mindset. You'll work on content built to perform on-platform, partnering closely with the Art Director, channel leads, and production designers on strategic ideation and campaign concepts while driving the always-on content engine.
Key Responsibilities:
Always-On Paid Media Design/Motion:
- Design and animate paid media assets across paid social, display, and other growth channels
- Translate brand campaigns into performance-driven creative, balancing brand integrity with conversion goals
- Build and iterate on creative based on performance data, competitive insights, testing results, and platform best practices
Always-On Organic Social Design:
- Design daily and weekly organic social content for owned channels
- Adapt brand campaigns and themes into scroll-stopping, platform-native content
- Maintain visual consistency with brand guidelines without making content feel like a repurposed brand asset
- Partner with the Art Director and channel leads on strategic ideation for monthly themes, content concepts, and style guides, bringing a point of view on trends and platform behavior
Experiential and Creative Production Support:
- Support the Art Director on experiential and events creative, from concept through on-site execution
- Assist with Art Direction and production of monthly photoshoots
- Occasional support on decks or event collateral, as needed
The role reports to the Senior Manager, Art Director. The ideal candidate will be based in Los Angeles, California and able to come on-site to the Santa Monica office one day per week.
IPSY is a remote-first company offering monthly virtual activities, company-wide offsites, professional development, and learning sessions. Benefits include competitive base salary and bonus, medical/dental/vision insurance, 401(k) with company match, paid time off, work-from-home flexibility, free IPSY Extra subscription, and learning & development programs.
Requirements:
- 5+ years of graphic design experience with a social/paid media focus, ideally in-house or agency
- BA/AA in graphic design or similar field
- Digital-first, platform-native mindset; think about how content performs in-feeds, not just how it looks as a static asset
- Strong motion design skills (After Effects or similar) for paid and social content
- Portfolio demonstrating both organic social design and paid/performance creative
- Comfortable partnering on ideation and concept development, not just execution
- Strong eye for brand consistency without sacrificing platform-native content style or campaign KPIs
- Ability to manage multiple concurrent projects and shifting priorities
- Familiarity with Figma and Adobe design suite
- Experience working in a fast-paced design and creative production environment
- Experience working directly with non-creative stakeholders
- Comfortable giving instructions and guiding production designers
Bonus:
- Experience or aspiration toward an Art Director path for social and paid media
- AI fluency for content creation and conceptual ideation (generative tools for concepting, asset production, or workflow acceleration)
