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Salary: USD 120,000 - 140,000 / annual
Resonate helps enterprise brands and agencies understand customer behavior and predict future actions. This Senior Demand Generation Manager role owns the growth engine for one of three markets (brands, agencies, or politics/advocacy), carrying end-to-end responsibility for strategy, narrative, program budget, and quarterly pipeline targets measured in ACV rather than lead volume.
Key responsibilities include:
• Owning demand generation for your assigned market with a quarterly pipeline target in ACV, managing an allocated program budget across channels and defending spend with conversion data
• Translating company-wide go-to-market priorities into market-specific demand strategy, including audience frameworks, key narratives, messaging, and nurture paths, working alongside Product Marketing and Content teams
• Running integrated multi-channel campaigns end-to-end: planning, build, launch, measurement, and ROI analysis
• Executing account-based marketing against named target account lists, mapping buying committees within large matrixed organizations, personalizing outreach, and coordinating timing with BDR and Sales
• Building and running always-on demand engines across the full buyer journey—thought leadership, paid programs, webinars, email, social, retargeting, ABM, and events—all aligned to a single market narrative
• Partnering with the Events Manager to ensure event participation produces meetings and pipeline
• Owning funnel performance from ICP accounts showing intent through meetings, opportunities, and bookings; partnering with Marketing Ops on analytics, automation, segmentation, and lead flow; delivering regular channel ROI analysis with clear recommendations
This is a business impact seat, not a support function. Your buyers run campaigns for a living, making the role harder and more interesting than typical demand generation positions.
Resonate takes a remote-first approach with flexible work, while encouraging intentional in-person collaboration. Headquarters in Reston, VA; offices also in NYC and Washington, D.C.
REQUIREMENTS:
• 5+ years in B2B demand generation, growth, or marketing aimed at enterprise buyers (Fortune 500 consumer brands or top-tier marketing agencies). Enterprise complexity—matrixed buying decisions across large organizations—is essential; SMB experience does not substitute.
• Experience marketing to marketers. Your buyers understand this space deeply and will quickly recognize whether you do.
• Track record of building data-driven demand programs that moved pipeline and revenue, not just top-of-funnel metrics.
• Proficiency with marketing automation platforms, CRM systems, and analytics tools.
• Comfort with ambiguity and ability to build strategy and narrative from company-wide priorities.
• Demonstrated ability to work cross-functionally with Product Marketing, Content, Sales, BDR, and Marketing Ops.
• Strong communication skills and ability to present findings and recommendations to leadership.
