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Salary: USD 127,500 - 191,500 / annual
Recorded Future, a leading intelligence company serving 1,900+ clients globally, is seeking a Senior Demand Generation Manager to build and execute integrated campaigns that drive engagement and pipeline from target accounts. This is a hands-on builder role where you'll develop the demand engine that identifies, prioritizes, and engages target accounts based on intent and engagement signals, translating product positioning and content strategy into multi-channel campaigns.
You will own campaigns end-to-end—from strategy and brief through execution and reporting—bringing together the right audiences, messages, and channel mix to generate measurable demand. You'll work closely with Product Marketing, Marketing Operations, Content, and Sales teams to ensure alignment and drive results. The role emphasizes using AI tools and modern marketing technology to work smarter and faster.
Key responsibilities include:
• Building and managing always-on demand generation programs aligned to solution pillars, continuously refining targeting, messaging, and channel mix based on performance data
• Planning and executing across digital and offline channels (paid media, email, organic, webinars, direct mail) to drive global enterprise pipeline
• Translating product marketing messaging into clear campaign structures with defined target segments, intent signals, CTAs, channel mix, and success metrics
• Owning program briefs, asset requirements, and ongoing activity cadence; leading campaign kickoffs to ensure stakeholder alignment
• Building intent-based marketing into campaign design, using intent and engagement signals to prioritize accounts and trigger timely outreach
• Developing and refining target account segmentation to identify and engage in-market accounts
• Partnering cross-functionally with Product Marketing, Marketing Operations, Sales, and BDR teams to maintain feedback loops that improve conversion
• Tracking and analyzing performance across the full funnel (conversion rates, MQLs, SQLs, pipeline generated/influenced) to understand what's working
• Reporting on program performance against goals, identifying wins and misses, and recommending next steps
• Using performance data to continuously optimize targeting, messaging, channel mix, and spend allocation
• Ensuring accurate attribution and campaign tracking from planning through reporting
The role requires working from the Boston office at least 3 days per week.
Requirements:
• 10+ years of experience in demand generation, growth marketing, or B2B SaaS marketing with a proven track record of owning a pipeline number
• Experience building and running integrated, multi-channel campaigns (paid, email, organic, direct mail) for global enterprise audiences
• Hands-on experience with intent data and engagement signals to inform account prioritization and campaign timing
• Creative, results-focused approach to campaign development
• Strong analytical skills—comfortable independently analyzing campaign data and performance metrics
• Highly organized communicator able to juggle multiple programs simultaneously and lead cross-functional kickoffs with clarity
• Comfort using AI tools and modern marketing technology to move faster and work efficiently
• Experience in B2B security, threat intelligence, or related technical B2B space is a plus
