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Paytient is a healthtech company on a mission to help people better access and afford care. Founded in 2018, Paytient partners with employers and health plans to provide payment solutions that improve patient access and affordability. The company now serves nearly 6,000 employer health plans.
You will serve as Senior Demand Generation Manager, acting as both strategic architect and execution powerhouse to accelerate pipeline growth. This role owns the tactical execution of digital lead generation while building processes, team, and infrastructure to scale the growth engine across multi-channel marketing.
Key responsibilities include:
**Integrated Growth Strategy:** Lead the brand-to-demand continuum, partnering with brand marketing, product marketing, and sales to architect end-to-end strategies that align top-of-funnel brand narrative through bottom-of-funnel conversion tactics. Develop and implement an aggressive multi-channel demand generation strategy (paid media, email, social, webinars, events) that drives maximum engagement and conversion.
**Execution & Optimization:** Act as primary driver of execution, hands-on managing digital campaigns with precision. Implement A/B testing frameworks and real-time adjustments to maximize lead quality and ROI. Focus on full-funnel impact: pipeline volume, deal-stage progression, and revenue. Lead website optimization and partner with revenue operations.
**Team & Infrastructure:** Build and mentor a demand generation team, establishing best practices, tools, and processes. Scale operations across channels while maintaining execution excellence.
You are a high-octane growth marketer who loves building from scratch, thrives in digital-multichannel performance details, and understands B2B healthcare and employee benefits nuances. You combine strategic thinking with hands-on execution, leveraging AI-forward approaches to drive measurable business growth.
