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Zocdoc is seeking a Senior Data Scientist to join the Marketplace Data Science team, embedded within the Acquisition Marketing organization. You will support Paid Marketing and CRM teams by developing data-driven insights that inform channel strategy, campaign optimization, and spend allocation decisions.
Key responsibilities include:
• Attribution & Incrementality: Lead statistical design and analysis of marketing attribution and incrementality studies to quantify the true impact and efficiency of marketing investments.
• Experimentation: Collaborate with Marketing and Product teams to design and interpret rigorous experiments (geo tests, conversion lift studies) that measure campaign impact and optimize funnel conversion points.
• Ad Platform Optimization: Partner with Marketing channel owners to identify optimization opportunities across advertising platforms (SEM, Influencer, Offline, etc.) to improve efficiency and ROI.
• Lifecycle Analytics: Evaluate engagement and retention across lifecycle touchpoints (email, push, SMS) to identify opportunities for patient activation and retention improvement.
• Marketing Performance Measurement: Analyze and report on paid marketing and CRM channel performance, identify trends, quantify impact, and recommend optimization opportunities.
• Data Assets: Collaborate with Analytics Engineering and Data Engineering to build and operationalize core marketing performance data assets and dashboards for reliable self-serve reporting.
• Executive Storytelling: Create clear, compelling presentations, dashboards, and insights that influence strategic marketing decisions.
You bring 3+ years of experience in marketing data science, marketing analytics, or growth analytics roles, with demonstrated expertise in marketing attribution, experimentation, or incrementality testing. You are fluent in SQL and/or Python/R, have strong statistical foundations, and excel at translating complex quantitative findings into business-relevant insights. This is an individual contributor role with significant influence and deep partnership with Marketing and Product leadership.
