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CookUnity is seeking a Senior Data Analyst to own and scale analytics across its growing B2B business, which serves customers through Corporate, Smart Fridge, and Healthcare channels. The role is positioned as the connective tissue between the B2B business and CookUnity's core Data team, responsible for building the analytics foundation that drives understanding of business performance, growth opportunities, and scaling efficiency.
Key responsibilities include: owning the analytics strategy for B2B, developing reporting infrastructure and executive-ready dashboards across all B2B business models; building a single-source-of-truth view of B2B health by consolidating analytics currently spread across Salesforce, Tableau, Hex, and standalone dashboards; partnering with B2B leadership to translate business objectives into measurable KPIs and data models spanning the full commercial funnel from lead generation through retention and expansion; analyzing pipeline health, conversion rates, sales velocity, and win/loss patterns to identify customer acquisition and growth opportunities; building attribution layers connecting marketing spend to SQLs, pipeline, and ARR by channel and vertical; supporting Finance and B2B leadership on forecasting and planning; owning data inputs for Board-ready metrics including ARR bridge, profitability trends, retention cohorts, and efficiency metrics; developing deep understanding of B2B unit economics including LTV and CAC analysis; creating analytical frameworks to compare performance across B2B pods and business models; developing automated dashboards reducing manual reporting; and serving as translator between B2B business requirements and Data/Analytics Engineering team capabilities.
The ideal candidate brings experience building analytics foundations from the ground up, translating ambiguous business problems into structured data solutions, and influencing commercial decisions through data-driven recommendations. This is a highly visible role requiring both technical analytics capability and strong business acumen.
