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Salary: USD 140,000 - 160,000 / annual
Jumio is seeking a Senior Customer Marketing Manager to build and own the customer marketing function across its existing customer base. This is a senior individual-contributor role with end-to-end program ownership and no direct revenue quota.
You will work at the intersection of Marketing, Customer Success, and Account Management to drive customer expansion, advocacy, and retention. Key responsibilities include:
• Own Jumio's customer communication calendar, including product updates, feature-adoption campaigns, and lifecycle email programs
• Build and manage a structured customer advocacy program covering references, case study participants, G2 reviewers, event speakers, and advisory board members
• Launch and executive-produce Jumio's Customer Advisory Board from the ground up, including membership criteria, recruiting senior customer leaders, developing strategic agendas, and maintaining engagement
• Partner with Corporate Marketing to develop customer case studies, testimonials, and other customer proof
• Turn Customer Advisory Board insights into actionable product and go-to-market input
• Plan and execute customer-facing webinars, user groups, executive roundtables, and other events
• Identify opportunities to create case studies, testimonials, and peer proof that accelerate sales cycles
• Partner with Account Managers, Customer Success Managers, and Product Marketing to develop scalable content and strategic guidance
• Manage Jumio's presence on G2, TrustRadius, and equivalent peer-review platforms
• Track and report on advocacy pipeline, program participation, content usage, engagement rates, and influence on retention and expansion
Success will be measured by a healthy advocacy pipeline, regular usage of Customer Marketing content by internal teams, measurable influence on net revenue retention, strong event attendance and participation, growing review volume and ratings on peer platforms, and improved feature-adoption metrics.
Initial priorities include launching the Customer Advisory Board, establishing a formal advocacy and reference program, creating a repeatable customer webinar and communications calendar, and building reporting infrastructure.
Jumio is a B2B technology company dedicated to eradicating online identity fraud, money laundering, and financial crimes. The company leverages AI, biometrics, machine learning, liveness detection, and automation to create identity verification, eKYC, and AML solutions trusted by leading brands worldwide across Financial Services, Travel, Sharing Economy, Fintech, Gaming, and other industries.
REQUIREMENTS:
• 5+ years of experience in customer marketing, lifecycle marketing, or closely related role within B2B SaaS or enterprise software
• Proven experience building and operating a structured, scalable customer advocacy or reference program
• Experience building or managing a Customer Advisory Board or comparable executive customer community
• Strong content instincts and ability to turn customer conversations into compelling case studies, testimonials, and campaign materials
• Experience partnering with Customer Success, Account Management, and Sales without direct authority
• Comfort working with customer success platform data, product usage signals, and campaign analytics to inform targeting and measure results
• Experience planning and executing customer-facing events, from webinars to executive roundtables
• Technical fluency and ability to create credible content for sophisticated business, technology, and compliance audiences
