SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Salary: USD 100,000 - 140,000 / annual
Vetcove is modernizing the $50B+ animal health industry with a suite of platforms including a procurement marketplace, ecommerce platform, and practice management system serving 25,000+ veterinary hospitals across all 50 states.
As Senior Customer & Content Marketing Manager, you will own the content strategy and programs that keep veterinary clinics informed, engaged, and connected to Vetcove's products. You'll partner with Product, Customer Success, Growth, and external partners to translate product updates, clinical expertise, and customer insights into compelling, useful content.
Key responsibilities include:
- Planning and writing clinic communications about new features and product updates, maintaining a consistent content calendar and voice
- Building and managing a case study program: identifying customer stories, conducting interviews, capturing results, and producing materials for website, sales, and marketing
- Developing and executing clinic engagement programs (swag, events, recognition initiatives) with full ownership of budget, vendors, logistics, and execution
- Creating a library of educational videos and resources for pet parents on topics like medication administration and at-home care, managing scripting, SME coordination, production, and quality review
- Integrating educational content into Vetcove's products (Home Delivery platform, practice management system, CRM communications, mobile experiences)
- Collaborating with manufacturers and partners to develop product-focused educational resources
- Building scalable content processes: creating playbooks, templates, resource libraries, and workflows for content requests, review, publishing, and maintenance
- Supporting Vetcove's brand voice across website, social media, and external communications
- Measuring content engagement and using customer feedback to refine communications and prioritize initiatives
This role is ideal for a strong writer and organized project owner who enjoys both creative work and hands-on execution. You'll have the opportunity to build new programs and shape how Vetcove communicates across its product suite.
REQUIREMENTS:
- 5+ years of experience in customer marketing, content marketing, or community marketing, ideally at a B2B software or healthcare company
- Excellent writing and editing skills; ability to make complex topics clear and adapt content for veterinary teams, pet parents, and partners
- Proven experience taking content or marketing programs from concept through launch with direct execution responsibility
- Strong project management skills: managing multiple workstreams, deadlines, vendors, and review processes
- Experience producing or coordinating video content, including scripting, working with subject matter experts, and managing external creators
- Strong relationship-building skills and comfort collaborating across Product, Sales, Customer Success, and external partners
- Sound editorial judgment and attention to detail; knowing when content requires expert input
- Ability to use engagement data and customer feedback to evaluate and improve work
- Ability to work independently, bring structure to new initiatives, and balance creative ideas with practical execution
- Genuine interest in veterinary care and creating content that helps clinics and pet parents succeed
- Experience in animal health is a plus but not required
