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Jerry is an AI-powered platform that simplifies car ownership through insurance, maintenance, diagnostics, and repair services. With 5M+ customers, $240M in funding, and 40X revenue growth in 4 years, the company is expanding into home, motorcycle, and RV management.
You will own the full creative lifecycle for Jerry's growth marketing: concepting, producing, and iterating performance-driven ads across TikTok, Meta, YouTube, and CTV. This is a senior-level role with significant scope and impact, but you'll remain hands-on—concepting, directing production briefs, writing scripts, editing video, and leveraging AI tools to move fast.
Key responsibilities:
- Concept and produce performance creative end-to-end, from ideation through editing and delivery across paid social, CTV, and emerging channels
- Elevate visual quality, pacing, and storytelling to raise Jerry's brand while maintaining performance focus
- Monitor platform trends, formats, and cultural shifts to keep creative fresh and effective
- Develop hooks, angles, and creative frameworks grounded in performance data, not aesthetics alone
- Translate performance signals into creative direction, partnering with media and growth teams
- Manage and maximize agency and production partners through briefs, direction, and quality assurance
- Edit video directly using industry-standard tools; cut, iterate, and polish ads at speed
- Experiment with AI tools (ideation, scripting, editing, asset generation) to accelerate workflows and unlock new possibilities
You'll be the connective tissue between creative idea and measurable impact, helping build a scalable creative system that blends craft, data, AI, and media strategy. The role bridges creative, media, and analytics teams in a fast-paced, entrepreneurial environment.
Requirements:
- 5+ years in performance-driven creative production, ideally at a performance media agency and/or in-house growth creative team at a DTC or app-based company
- Proven track record producing or directing high-performing creative for paid channels (Meta, TikTok, YouTube, CTV, etc.)
- Strong performance creative intuition: understand hooks, pacing, CTAs, and what drives conversions
- Elevated visual taste with an eye for design, composition, and brand quality; ability to elevate functional creative to premium without sacrificing effectiveness
- Video editing fluency; can cut and iterate ads quickly yourself, producing premium-looking work with minimal direction
- Collaborative and entrepreneurial mindset; thrives in fast-paced environments and bridges creative, media, and analytics teams
- AI fluency; actively experiment with generative tools to speed production, expand creative range, or improve output quality
- Bonus: experience in both performance media agency and brand/design agency, with exposure to premium creative craft; ability to make ads that perform and feel premium simultaneously
