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Bitpanda, a Series C fintech platform serving 7+ million customers across Europe, is seeking a Senior Copywriter (native German speaker) to join its Global Creative Studio. The Creative Studio is the creative engine behind all internal and external brand communications, spanning 360° marketing campaigns, product launches, performance ads, and brand storytelling.
In this role, you will define Bitpanda's brand voice across different markets and translate complex financial concepts into bold, clear, and high-converting creative concepts. You'll work in a cross-functional team of designers, 3D artists, and AI-savvy art directors.
Key Responsibilities:
- Own and lead the brand voice and copy strategy across all channels for the primary DACH (Germany, Austria, Switzerland) audience, ensuring localized resonance, nuance, and impact.
- Partner directly with Art Directors, 3D Artists, and Designers to conceptualize integrated campaigns: from high-level campaign hooks and video scripts to out-of-home (OOH), landing pages, and performance ads.
- Translate complex financial concepts (crypto, stocks, ETFs, digital assets) into engaging, accessible, and compliant copy without losing creative edge.
- Leverage AI and modern workflows, working alongside an AI-integrated studio team using modern tools and large language models to accelerate ideation, test messaging variations, and optimize copy workflows.
- Develop and maintain Bitpanda's German tone-of-voice guidelines across external campaigns and internal communications.
The role offers hybrid flexibility with 25 additional days per year to work from a city or country of your choice, stock option participation, mental health support, unlimited Udemy access, and free onsite dining in Vienna (and other European offices).
Requirements:
- Native-level German with exceptional command of written and spoken German (idiomatic, culturally current, and precise); business-fluent English required as the company's global language.
- 3+ years of creative agency or brand experience, with a proven track record at a top advertising/creative agency or high-growth tech/fintech brand managing multi-channel campaigns.
- A comprehensive portfolio showcasing conceptual campaign work, short-form copy (OOH, social, performance ads), long-form narrative (video scripts, editorial), and clear brand messaging.
- Familiarity with AI tools and an eager, collaborative attitude toward evolving creative workflows.
- Passion for or familiarity with fintech, crypto, trading, or modern finance is a strong plus.
