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airSlate is a global SaaS company providing no-code workflow automation, electronic signature, and document management solutions. The SignNow team (140+ people) is seeking a Senior Content Specialist to join the Product Marketing team.
In this role, you will own content strategy and execution across the entire funnel—website, blog, email, sales collateral, and social media—supporting product launches, go-to-market campaigns, and sales enablement. You will report to the Principal Product Marketing Manager with direct visibility into product strategy.
Key responsibilities:
- Create original, on-brand content across multiple formats: website pages, blog articles, email sequences, social posts, sales collateral, product one-pagers, and feature briefs
- Own the complete content lifecycle: brief development, production, publishing, optimization, and performance analysis
- Partner cross-functionally with Product Marketing, Design, Sales, and Customer Success on launches and campaigns
- Optimize content using performance data (organic traffic, engagement, CTA conversion, search visibility)
- Maintain consistent messaging across all channels and formats
- Use analytics tools (GA4, Ahrefs) to identify what works and act on insights
- Evaluate and adopt new content technologies and platforms
- Integrate AI writing tools (ChatGPT, Claude) into your workflow for ideation, drafting, and iteration, applying editorial judgment to all outputs
The company offers flexible working across multiple hubs (US, Poland, Romania, Ukraine) or remote options, competitive compensation with stock options, professional development support, comprehensive health and wellness benefits, family-friendly policies, and a commitment to open communication.
Requirements:
- Proven experience creating content across multiple formats and channels, with a portfolio demonstrating range and quality
- Experience in B2B or SaaS environments
- Solid grasp of SEO fundamentals and conversion-focused writing
- Understanding of marketing fundamentals, including funnel stages and content's role at each stage
- Technical comfort with CMS platforms and publishing/collaboration tools
- Structured, integrated use of AI writing tools in your content workflow
- Excellent written English at C1 level or higher
Preferred qualifications:
- B2B SaaS experience where your content directly contributed to pipeline, trial activation, or product adoption
- Experience working with Product Marketing or Product teams on launch content or feature messaging
- Product marketing background or training
- Track record of turning content performance data into strategic decisions
