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Payoneer is seeking a Senior Content Marketing Strategist (titled as Senior Copywriter in the role overview) to own messaging strategy across their global financial platform serving SMBs, enterprises, marketplaces, and workforces in 190+ countries.
You will shape how Payoneer communicates complex value propositions across website surfaces, product pages, pricing flows, and conversion funnels. This is a high-judgment, strategic role focused on clarity over volume—translating global payments, compliance workflows, and platform capabilities into sharp, human-centered messaging.
Key responsibilities include:
- Owning core website messaging (homepage, product pages, pricing, conversion flows) and evolving it based on user behavior and CRO insights
- Partnering with Product Marketing to define positioning for key offerings (global payments, Workforce Management, mass payouts, merchant services, platform solutions) tailored to different ICPs (SMBs, enterprises, platforms, marketplaces, finance leaders)
- Writing conversion-focused copy (hero narratives, CTAs, section hierarchy) that balances trust and credibility without sounding generic
- Leading website copy for product launches, feature releases, and GTM campaigns
- Shaping brand voice for senior decision-makers (CFOs, founders, operations leaders) and supporting executive thought leadership
- Collaborating cross-functionally with designers, product marketers, sales, customer success, and regional teams to ensure consistency and reflect real objections and use cases
Required: 6–10+ years in B2B SaaS, fintech, payments, or enterprise platforms; proven ability to write both crisp conversion copy and long-form explanatory content; strong understanding of SaaS/fintech buying journeys and decision-maker psychology; experience working closely with designers and senior stakeholders; exceptional clarity and structured writing.
Nice-to-have: payments/payroll/global hiring/compliance domain expertise; CRO, experimentation, or SEO experience; mentoring junior writers; track record with high-visibility website narratives.
