SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Salary: USD 120,000 - 160,000 / annual
VTS, an AI-driven commercial real estate technology platform, is seeking a Senior Content Marketing Manager to own content strategy across the full marketing funnel. This is a hands-on, high-ownership role requiring both strategic thinking and hands-on execution.
Key Responsibilities:
- Own VTS's end-to-end content strategy, defining the optimal mix of long-form, short-form, video, and employee-generated content across the funnel from awareness through customer expansion
- Translate insights from executives, sales, customers, and prospects into clear messaging and bring that messaging to life through decks, presentations, and content for internal and external audiences
- Produce the majority of content yourself, particularly written work, while collaborating with creative and video teams for specialized formats
- Develop and own the customer content program (case studies, customer stories, proof points) supporting both new business and expansion
- Own social content strategy and execution, including employee-generated content and thought leadership
- Drive SEO and AEO (answer engine optimization) strategy across the website, landing pages, and content
- Partner with Growth Marketing to produce content for paid and owned channels, bringing strategic perspective on distribution
- Collaborate with Product Marketing on materials supporting product launches
- Work with the events team to extend the value of events and high-visibility moments through longer-lifetime content
The role requires working from the New York office 4 days per week.
Requirements:
- 5-8 years of B2B marketing experience with breadth across multiple content formats (long-form, short-form, video, social, customer content) rather than depth in a single specialty
- Strong, versatile writer capable of producing polished content independently
- Comfortable with executive-facing conversations and able to take a point of view on messaging
- Strategic perspective on content distribution and reaching the right audience through the right channel
- Fluent with AI tools (e.g., Claude) as part of everyday workflow for scaling output and moving faster
- Experience with SEO and emerging AEO/answer-engine optimization practices
- Some experience with decks and presentations (nice-to-have; storytelling instinct matters more than design polish)
- Comfortable operating in a fast-moving, scrappy environment where you set strategy and execute it
- Background in startup or enterprise environments both acceptable, provided you bring range across content types
