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Salary: USD 131,000 - 153,000 / annual
Ibotta, a leading performance marketing platform (NYSE: IBTA), is seeking an experienced Senior Content Designer to join its UX team. You will shape the language, structure, and flow of experiences that help millions of shoppers save money while enabling brand clients and publishers to grow their businesses. Reporting to the Director of UX Research, you'll partner closely with product management, product design, UX research, and engineering to craft content that makes complex products feel simple, trustworthy, and easy to use.
This is a senior-level role offering the opportunity to raise the bar for content design at Ibotta. You'll contribute to building scalable systems and best practices while working on high-visibility product initiatives. The ideal candidate is a strong systems thinker who partners easily across disciplines and can flex between hands-on craft and strategic influence.
Key responsibilities include:
- Own end-to-end content design for complex, ambiguous product areas spanning both B2B and consumer domains
- Establish and evolve content standards, voice and tone guidelines, and reusable patterns that scale across squads and product surfaces
- Use behavioral data and user research to pressure test content decisions, iterating based on evidence and expertise
- Identify content gaps and opportunities proactively
- Raise the quality bar for content by reviewing and providing feedback on work from UX, product management, and engineering team members
- Work with UX leadership to evangelize the value and process of content design
- Embrace Ibotta's Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, and A Good Idea Can Come from Anywhere
The position is hybrid, requiring 3 days in office (Tuesday, Wednesday, Thursday) in Denver, Colorado. Relocation assistance is available for candidates outside the Denver area.
Requirements:
- 4 to 6 years of experience in content design, UX writing, content strategy, or a related field. Ideal candidates will have experience within a consumer-facing tech product or marketplace/platform environment
- Experience with conversational design preferred
- Bachelor's degree in English, Communications, Journalism, Human-Centered Design, a related field, or equivalent professional experience
- Strong portfolio demonstrating end-to-end content design work, including your writing process, problem-solving skills, polished UI copy examples, and measurable impact on user experience
- Excellent facilitation and communication skills, with ability to present and defend content decisions to cross-functional and senior stakeholders
- Experience building or scaling content systems, style guides, or governance frameworks across multiple teams or products
- Familiarity with design and prototyping tools (e.g., Figma), collaboration/documentation tools (e.g., Jira, Confluence), and AI tools (e.g., Claude Code, OpenAI Codex)
- Deep curiosity for understanding users and empathizing with their problems, paired with judgment to know when data should override a strong opinion
- Must be currently authorized to work in the United States on a full-time basis
