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GetYourGuide is seeking a Senior Communications Manager to own the operational backbone of its Global Communications newsroom. This role is central to building and maintaining the infrastructure that powers the company's storytelling and media strategy.
You will operationalize the publishing pipeline, ensuring full visibility on story development, publication status, and distribution timing. You'll build and maintain distribution operations across external, internal, and owned channels, managing a global media database with beats, relationship status, and pitching notes. Your responsibilities include driving media relations and targeted pitching using CRM and media tracking tools, building tailored pitch lists for different outlet formats (press, podcasts, newsletters), and managing distribution via agencies and freelance partners.
You will own and develop GetYourGuide's owned channels, maintaining the press page as a trusted destination for information on the experience economy, and developing media alert cadences with performance tracking. The role involves exploring and piloting new media formats—podcasts, Substack, AMAs, creator partnerships, and emerging channels—while tracking engagement and recommending what to scale, iterate, or sunset.
You'll also manage social distribution in collaboration with B2B, Employer Brand, and other teams, publishing regularly and keeping the pipeline moving without bottlenecks.
The ideal candidate has a proven track record in communications, content operations, or media, with deep knowledge of how newsrooms and editorial teams operate. You are organized, process-driven, and thrive on owning systems end-to-end. You have hands-on media relations experience, understand the media landscape and its rapid evolution, and have helped brands break through. You grasp how stories travel across channels and can define channel strategy per story. You're comfortable with AI and automation tools for research, drafting, tracking, and coordination. Strong written English and communication skills are essential.
Preferred experience includes PR, communications, or content marketing at tech companies (B2C preferred), building or managing a media CRM and pitching cadence from scratch, familiarity with travel, experiences, or marketplace industries, and native-level German.
