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Sitecore is seeking a Senior Channel Sales Manager to drive revenue growth through its reseller ecosystem across Rest of Asia (ROA), with primary focus on Thailand, Vietnam, Malaysia, Hong Kong, and Korea. This hands-on role sits at the intersection of partner management, deal execution, and regional market development, requiring 25–50% travel across the region.
You will own and grow revenue through assigned Sitecore resellers, managing a mix of top-tier (Premium & Elite) and broader reseller tiers. You'll act as the primary point of contact for reseller sales leadership and key stakeholders, driving alignment with Sitecore's go-to-market strategy, portfolio, and commercial models. You'll support reseller onboarding, enablement, and ongoing performance management.
Key responsibilities include building, managing, and forecasting reseller-sourced pipeline; supporting resellers through the full sales lifecycle (opportunity qualification, deal structuring, pricing, and close); ensuring accurate forecasting and reporting; and driving focus on net-new customer acquisition and expansion. You'll develop and execute joint business plans with key resellers, support reseller-led marketing activities and campaigns, and enable resellers on Sitecore's SaaS, AI, and Digital Experience offerings. You'll act as a bridge between resellers and internal teams (Sales, Marketing, Solution Consulting, Customer Success).
You'll also develop strong understanding of local market dynamics, competitors, and customer needs; identify opportunities to expand Sitecore's footprint through new or deeper reseller engagements; and provide feedback into regional and global channel strategy based on market insights.
This role reports into the Global VP, Growth Markets in Dubai and works closely with Direct Sales, SDRs, and Partner Business Managers.
REQUIREMENTS:
- Experience in SaaS software sales, channel sales, or reseller-led sales models
- Proven ability to work with resellers, distributors, or system integrators
- Experience managing pipeline, forecasting, and closing enterprise or mid-market deals
- Strong commercial acumen and deal execution skills
- Excellent communication and stakeholder management abilities
- Fluent English (required)
- Proficiency in Thai, Vietnamese, or Korean is a strong advantage
HIGHLY DESIRABLE:
- Experience with Digital Experience Platforms (DXP), CMS, MarTech, or enterprise software ecosystems
- Familiarity with enterprise buying cycles and multi-stakeholder sales processes
- Experience working with Microsoft-centric ecosystems (Azure, enterprise SaaS environments)
PERSONAL ATTRIBUTES:
- Self-starter with high degree of ownership and accountability
- Comfortable operating across cultures and geographies
- Structured, data-driven, and outcome-oriented
- Able to balance strategic reseller development with hands-on deal execution
