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Credit Genie is a mobile-first financial wellness platform leveraging AI to provide personalized financial insights and tools for credit building and instant cash access. Founded in 2019 by Ed Harycki (former Swift Capital founder, acquired by PayPal), the company is backed by Khosla Ventures and led by industry veterans from PayPal, Square, and Cash App.
As Senior Brand Designer, you will shape how Credit Genie and an exciting new product line are expressed across external touchpoints. Operating as an autonomous senior individual contributor, you will lead end-to-end creative workstreams, run structured experiments, and build scalable production systems to power growth initiatives.
Key responsibilities include:
- Evolve visual identity and design systems, actively contributing to and influencing core visual frameworks for Credit Genie and new initiatives
- Define, build, and market the visual identity for a net-new product, driving go-to-market creative strategy
- Drive creative execution from concept through launch for major product releases, multi-channel campaigns, paid performance ads, and brand initiatives
- Design end-to-end CRM and growth assets (email, push, in-app messaging, social, display) across product lines
- Partner with channel owners on structured A/B testing for creative and messaging, using performance insights to refine visual craft and conversion
- Construct reusable campaign kits, modular design templates, and workflow systems to accelerate production without sacrificing brand quality; explore AI-assisted design tools
- Design, test, and optimize high-converting landing pages, marketing web properties, and acquisition funnels
- Maintain and expand distinct visual frameworks while ensuring cohesive yet differentiated identities; partner with Brand and Product designers on core app surfaces and design system maintenance
The company expects employees in the office five days a week to foster collaboration and strong culture, though flexibility is available when circumstances require. Benefits include 100% company-paid medical, dental, and vision coverage from day one, up to $100/month fitness reimbursement or complimentary LifeTime/Equinox membership, 401(k) with 3.5% match and immediate vesting, meal programs, $1,000 HSA match, life and accidental insurance, and flexible PTO. Employees are eligible for bonus and equity programs.
REQUIREMENTS:
- 6-8 years of brand design experience with portfolio demonstrating independent ownership of lifecycle, social, or campaign programs, plus contributions to core visual identities and design systems
- Exceptional collaboration skills and strong team player mindset; comfortable building trust with senior stakeholders across marketing, product, and design
- Hands-on experience or strong enthusiasm for helping build, launch, and market a new brand or product from scratch
- Proven ability to translate strategic goals into shipped, cohesive creative systems across channels
- Experience collaborating with channel owners (Paid, Social, Lifecycle) on creative A/B testing and using performance data to iterate and refine visual assets
- Proficiency in Figma and Adobe Creative Suite; motion/video experience a plus
- Fintech experience preferred
- Bonus: experience building reusable creative systems or templates for recurring campaign needs
