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Jellyfish is a global digital marketing agency combining tech expertise, creative talent, and data specialists to drive digital transformation for major APAC advertisers. As Senior Analytics Manager, you'll report to the Analytics Director and lead the measurement strategy across a portfolio of enterprise accounts.
You'll own the technical consulting relationship with senior client stakeholders, serving as the escalation point for complex measurement questions. Your responsibilities span solution design (measurement architecture, data layer standards, event taxonomy), tag management (server-side GTM migrations, container design, debugging), and SQL-based analysis (warehouse modeling, reporting datasets, client-ready recommendations).
You'll set standards for modern measurement approaches including platform attribution, incrementality testing, geo testing, and marketing mix modeling. You'll design and run tests, interrogate results before client delivery, and own media reporting pipelines and taxonomy. Identity, consent, and privacy work includes first-party strategy, CMP configuration, and privacy-compliant measurement design.
As AI becomes central to marketing, you'll establish standards for AI use in delivery and measurement—determining what can be automated, what requires review, and how to measure AI-driven discovery and agentic buying. You'll judge reliability of AI-generated insights and ensure team accountability.
Training and mentorship are core: you'll design client training, upskill the broader team, coach Managers and Executives on complex work, and build documentation that outlasts individual contributors. You'll also own account renewals (including GA360 licenses) while protecting quality under commercial pressure.
This is a people-management role where you elevate the team's technical bar, shape client strategy before briefs are written, and become the go-to expert for the hardest problems in measurement and martech.
