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inDrive is seeking a Senior AdOps Specialist to architect and scale the advertising ecosystem for its global multi-vertical platform. This is a growth-focused, technical leadership position designed for a professional with experience managing massive scale at top-tier publishers and holding companies.
You will bridge Real-Time Deal (RTD) marketplace mechanics and the Mobility Media Network (RMN), ensuring every ad impression delivers measurable incremental value.
Key Responsibilities:
Enterprise-Scale Campaign Operations: Lead the launch and pacing of complex, multi-market campaigns across inDrive's ride-hailing and urban services verticals. Manage high-volume inventory using Google Ad Manager 360 (GAM360), ensuring precision in segmentation, targeting, and delivery. Implement "digital shelf" strategies to optimize both on-site (in-app) and off-site (social/DSP) conversions. Establish rigorous QA protocols to ensure 100% accuracy in tracking, brand safety, and creative rendering.
Technical Implementation & Automation: Utilize Python, SQL, and Scrapy to automate manual reporting tasks and audit partner revenue-share models for maximum profitability. Oversee integration of mobile monetization tools and coordinate technical needs with engineering teams for custom ad-product launches. Build advanced dashboards in Looker Studio and Redash that translate raw event data into actionable growth insights.
Performance & Yield Optimization: Execute continuous A/B testing on creative assets and landing pages to improve CTR and user behavior metrics across high-budget campaigns. Monitor supply-side health, including fill rates, eCPM, and floor pricing, to maximize revenue without compromising user experience. Act as an internal consultant for new product launches, adapting funnel structures for B2B AI startups or retail partners within the inDrive ecosystem.
Requirements:
- 4+ years of experience in digital advertising, working with leading DSPs (The Trade Desk, DV360, Meta, TikTok) or publishers (500k+ DAU)
- Deep familiarity with marketplace-led advertising and last-mile conversion metrics
- Strong business-oriented mindset with understanding of the full campaign lifecycle, from commercial agreements and IOs through to campaign delivery, reporting, and post-campaign reconciliation
- Strong understanding of web and app technologies (JavaScript, Flutter) with hands-on experience in ad tag implementation (GAM, GPT, native ads, HTML5 creatives)
- Experience with the ad request lifecycle, rendering, and click tracking
- Experience debugging and troubleshooting ad delivery issues, including working with network logs, browser developer tools, and proxy tools such as Charles Proxy
- Proficiency in Excel/Google Sheets for analysis and reporting; SQL is a plus
- Google Ad Manager (GAM360) certification
Nice to Have:
- Experience with mobile ad integrations (Android/iOS) using SDKs (e.g., Google Mobile Ads SDK)
- Hands-on experience independently implementing ad integrations across both web and in-app environments
