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Senior Account Executive, Marketer Direct (Adaptive Marketing Experiences)

Firsthand - New York, NY, USA - Hybrid - posted 2026-10-22

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Firsthand is hiring a Senior Account Executive to build and grow relationships with leading brand marketers and drive adoption of the Firsthand Brand Agent Platform, an AI-powered solution that transforms consumer engagement through adaptive marketing experiences. This is a quota-carrying role for someone with proven ability to turn relationships into revenue and help build Firsthand's brand marketer business from the ground up. You will own a portfolio of brand relationships and an associated revenue target. Your responsibilities include building and managing a pipeline from first conversation through close, turning brand relationships into commercial opportunities across teams and business units, creating urgency in an emerging category, navigating objections and complex stakeholder groups, and independently driving opportunities forward while bringing in leadership, product, and technical expertise as needed. You'll remain accountable for commercial relationships, renewals, and expansion. You'll prospect into new brands and teams, leverage your existing brand marketer network to create commercial opportunities, develop relationships across product, marketing, business development, and leadership functions, and identify high-potential accounts to maximize revenue. A key part of the role is educating brands on Firsthand's products and the shift toward agentic marketing experiences, selling across Agentic Ads and Agentic Site Experience offerings, and positioning Firsthand as a strategic partner rather than another media vendor. You'll also help build the brand marketer playbook by identifying patterns across clients, translating campaign performance and insights into expansion opportunities, bringing market feedback into product strategy, and developing strategies for scaling brand partnerships. Firsthand has built the first AI-powered Brand Agent platform, with Lakebed™ as its AI-first data and knowledge rights management system ensuring brands retain full ownership and control. The company is led by Jon Heller, Michael Rubenstein, and Wei Wei, backed by Radical Ventures, FirstMark Capital, Aperiam Ventures, and Crossbeam Venture Partners. Headquarters in NYC with hybrid work (three days in-office per week). REQUIREMENTS: - Proven track record of owning a revenue target and closing complex deals - Extensive B2B sales experience, ideally within martech or related technology category - Deep experience selling to brand marketers, including teams focused on search, landing page conversion, and innovation - Established relationships with brand marketers and ability to activate them commercially - Demonstrated ability to hunt for new business and expand existing accounts - Strong closer who can move deals from enthusiasm to commitment - Experience selling emerging or complex products requiring education and consultative selling - Ability to navigate complex organizations and influence stakeholders from practitioners to senior executives - Strong commercial judgment and ability to identify and prioritize high-value opportunities - Strong sense of ownership and urgency; creates paths forward rather than waiting for others to define them - Comfort operating in early-stage environment where playbook is still being built NICE TO HAVE: - Experience in paid search, SEO, or landing page optimization

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