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Instructure is seeking an experienced Senior Account Executive to join its K-12 sales team. You will drive new business growth by selling Instructure's learning solutions—Canvas, MasteryConnect, and LearnPlatform—within your assigned territory, helping school districts modernize their educational approach.
Key responsibilities include:
- Drive new business growth and identify upsell/cross-sell opportunities within existing accounts
- Proactively pursue new logo business in your territory
- Share product insights to help prospective clients evaluate solutions and select the best fit
- Prepare and tailor messaging and presentations to address specific client needs
- Guide prospects through the purchasing process to ensure successful, timely closures
- Accurately forecast quarterly and annual sales performance
- Develop and execute targeted sales strategies to build and nurture a robust client pipeline
- Establish and maintain relationships with key stakeholders in school districts
- Consistently achieve or exceed sales quotas within established timelines
- Partner with Regional Directors and clients in the field to gain referrals and expand market presence
- Maintain detailed and accurate account information in Salesforce CRM
About Instructure: Instructure creates intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to advance in their education and careers. The company operates a flexible, remote-first culture with comprehensive benefits including competitive compensation, ownership program participation, generous time off, wellness programs, and professional development support.
Requirements:
- 5+ years of proven sales experience, preferably in EdTech or SaaS solution sales
- Experience with enterprise-level software sales and services
- Proven ability to sell at all organizational levels, including C-suite and executive leadership
- Strong strategic and consultative sales skills
- Ability to conduct in-depth needs analyses and develop tailored proposals
- Understanding of educational pedagogy and experience selling learning management systems (LMS) and/or assessment management systems (AMS) preferred
- Bachelor's degree preferred
- Remote position with preference for candidates in Western U.S. (Pacific or Mountain Time Zones)
- Willingness to travel up to 50%
