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Eucalyptus is a leading consumer healthcare platform operating across the US, Australia, UK, Germany, Japan, Spain, and Canada. The company is part of the Hims & Hers family and focuses on delivering personalized, high-quality care through a platform supporting preventative health, weight management, and women's and men's health conditions.
You will own and scale the search channel growth strategy for the UK market as SEM Lead. This is a hands-on, high-impact role where you'll be responsible for driving sustainable, compliant growth across the Google ecosystem—leveraging expertise in Search, Performance Max, Shopping, Display, YouTube, and Gmail.
Key responsibilities include:
- Owning the UK Google Search growth strategy and driving measurable performance across all Google products
- Managing and optimizing seven-figure monthly media budgets in close collaboration with Allocation & Performance Managers
- Leading A/B and multivariate landing page testing to turn performance data into actionable insights
- Partnering with design, analytics, and engineering teams to improve CTR, CVR, and ROAS
- Championing a culture of testing and optimization across the entire funnel
- Staying ahead of platform changes, monitoring new Google features, policy updates, and healthcare advertising compliance nuances
- Monitoring and reporting performance using Google Analytics, Search Console, and Looker Studio
- Analyzing competitors and UK market trends to identify growth opportunities and develop high-performing bidding and targeting strategies
- Working cross-functionally with product, marketing, design, and the Growth Lead to ensure consistent messaging and execution
You'll think end-to-end—from bidding and targeting strategy through to landing page experimentation, optimization, and performance analysis. If you've mastered paid search in regulated industries and thrive on managing complex, seven-figure budgets, this role offers significant ownership and autonomy to shape search growth strategy.
Requirements:
- 4+ years in search or paid media with deep hands-on experience managing Google campaigns
- Expert knowledge of Google Ads, including advanced campaign types and automation features (e.g., Performance Max)
- Proven track record planning, executing, and interpreting landing page experiments
- Highly analytical mindset with strong attention to detail; ability to form data-driven hypotheses, define success metrics, and communicate findings clearly to stakeholders
- Experience working in regulated industries (healthcare, pharma, insurance) and comfort navigating compliance frameworks
- Experience in D2C, consumer, or subscription-based businesses with understanding of acquisition, retention, and lifetime value optimization
- Strong understanding of UK consumer behavior and ability to localize campaigns for tone, messaging, and search intent
- Excellent written and verbal communication skills; ability to translate performance data into actionable recommendations
- Highly desirable: Familiarity with healthcare-specific search compliance (medical claims, ad copy restrictions, prescription pathways)
- Plus: Experience scaling search in multi-market or global organizations and comfort using first-party data to optimize creative and bidding strategies
