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Eucalyptus is a leading consumer healthcare platform supporting millions of patients across the US, Australia, UK, Germany, Japan, Spain, and Canada. The company is part of Hims & Hers and focuses on delivering personalized, high-quality, empathetic care through preventative health, weight management, and women's and men's health conditions.
You will own and scale the search channel growth strategy in the UK market, managing seven-figure monthly media budgets across the Google ecosystem. This is a hands-on, high-impact role where you'll drive sustainable, compliant growth for one of the UK's fastest-growing digital health brands.
Key responsibilities include:
- Owning UK Google Search growth strategy across Performance Max, Search, Shopping, Display, YouTube, and Gmail
- Managing and optimizing seven-figure monthly media budgets in collaboration with Allocation & Performance Managers
- Leading A/B and multivariate landing page testing to drive measurable improvements in CTR, CVR, and ROAS
- Partnering with design, analytics, and engineering teams to optimize performance
- Championing a culture of testing and experimentation across the funnel
- Monitoring platform changes, Google feature updates, and healthcare advertising compliance requirements
- Analyzing performance using Google Analytics, Search Console, and Looker Studio
- Identifying growth opportunities through competitive and market trend analysis
- Working cross-functionally with product, marketing, design, and leadership to ensure consistent execution
You'll think end-to-end from bidding and targeting strategy through landing page experimentation and performance analysis. If you've mastered paid search in regulated industries and thrive on complexity, this role offers ownership and autonomy to shape search growth strategy in a mission-driven, fast-moving environment.
REQUIREMENTS:
- 4+ years in search or paid media with deep hands-on experience managing Google campaigns
- Expert knowledge of Google Ads, including advanced campaign types and automation features (e.g., Performance Max)
- Proven track record planning, executing, and interpreting landing page experiments
- Highly analytical mindset with strong attention to detail; ability to form data-driven hypotheses and communicate findings clearly
- Experience working in regulated industries (healthcare, pharma, insurance) and comfort navigating compliance frameworks
- Experience in D2C, consumer, or subscription-based businesses with understanding of acquisition, retention, and lifetime value optimization
- Strong understanding of UK consumer behavior and ability to localize campaigns for tone, messaging, and search intent
- Excellent written and verbal communication skills
- Highly desirable: Familiarity with healthcare-specific search compliance (medical claims, ad copy restrictions, prescription pathways)
- Plus: Experience scaling search in multi-market or global organizations and comfort using first-party data to optimize creative and bidding strategies
